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- Original Articles
- An importance-performance analysis on selection attributes for young golf apparel consumers
- Ji-hae Lee
- Korean J Sport Sci. 2020;31(3):449-458. Published online September 30, 2020
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- A study on the selection attributes of experiential horse riding tourism using conjoint analysis
- Yeo Kyung Yun, Kwang Min Cho, Won Yong Jang
- Korean J Sport Sci. 2017;28(4):867-880. Published online December 31, 2017
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- Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory
- Se-Hyuk Park, Jung-Hee Jung
- Korean J Sport Sci. 2017;28(4):851-866. Published online December 31, 2017
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- A Study on Market Advantage of Sport Products by Brand Origin in the Korean Market : Focused on Attribute Evaluation of Sport Products, Brand Equity, and Purchase Intention
- Seung-Heon Baek, Min- Cheol Kim
- Korean J Sport Sci. 2016;27(2):327-344. Published online June 30, 2016
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- Moderating Effect of Consumer Innovativeness on Relationship between Sportwearable Device's Innovation Attribute and Innovation Resistance of College Students
- Yoon Sung Ma, Do Yeon Won, Sang Hyun Park
- Korean J Sport Sci. 2015;26(4):861-873. Published online December 31, 2015
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- The Structural Relationship of Smart Sports Wears among Perceived Attributes, Product Attribute and Innovation Resistance
- Yoon-Sung Ma, Kwang-Min Cho, Ji-Hyung Chin
- Korean J Sport Sci. 2014;25(3):513-526. Published online September 30, 2014
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- The Mediating Effects of Consumption Emotion within the Relationship of Fitness Selection Attribute and Customer Satisfaction for Fitness Centers
- Bumgyu Im, Hyung-Hoon Kim
- Korean J Sport Sci. 2014;25(3):480-493. Published online September 30, 2014
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Korean Journal of
Sport SciencePrint ISSN: 1598-2920
Online ISSN: 2233-7938