Korean Journal of Sport Science

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Original Articles

The effects of sports-for-all club members self-esteem and self-determination on consumption propensity, product identification & purchase behavior: Jae-Woo Lee, Jung-Hee Jung; Korean J Sport Sci. 2020;31(4):745-758. Published online December 31, 2020; DOI: https://doi.org/10.24985/kjss.2020.31.4.745
Cited By 1; Full text PubReader ePub Crossref - TDM PDF

Relationships among sport-products self-congruence, product love, product trust, and purchase behavior of sports-for-all club members: Chae-Man Na; Korean J Sport Sci. 2020;31(1):74-85. Published online March 31, 2020; DOI: https://doi.org/10.24985/kjss.2020.31.1.74; Full text PubReader ePub Crossref - TDM PDF

The effect of the temporal and spatial distance and the types of advertising messages on sport consumers’ attitude toward an advertising and purchase intentions: A Construal level theory perspective: Sohee Park, Jin-Wook Han, Minsoo Kim; Korean J Sport Sci. 2017;28(2):407-423. Published online June 30, 2017; DOI: https://doi.org/10.24985/kjss.2017.28.2.407
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A Study on Market Advantage of Sport Products by Brand Origin in the Korean Market : Focused on Attribute Evaluation of Sport Products, Brand Equity, and Purchase Intention: Seung-Heon Baek, Min- Cheol Kim; Korean J Sport Sci. 2016;27(2):327-344. Published online June 30, 2016; Full text PubReader ePub Crossref - TDM PDF

The Relationship among Marketing Mix, Satisfaction, Repurchase Intention, and Word-of-Mouth Intention at Gala Show: Suk-Kyu Kim, Jae-Gu Yoo, Jae-Ahm Park; Korean J Sport Sci. 2016;27(1):121-132. Published online March 31, 2016; Full text PubReader ePub Crossref - TDM PDF

A Study on the Influence of Innovative Perception of & Involvement in Sports Product on Hedonic Value, Product Attitude and Purchase Intention: Kwang-Soo Lee, Jung-Hee Jung; Korean J Sport Sci. 2015;26(2):292-303. Published online June 30, 2015; Full text PubReader ePub Crossref - TDM PDF

The Examining the Effectiveness of the Relationship Marketing Strategy Applied to Amateur Baseball Tournament Hosted by Online Shopping Mall Company: Kisung Kwon, Bongsu Kang, Suji Lee, Kihan Kim; Korean J Sport Sci. 2014;25(1):48-64. Published online March 31, 2014; Full text PubReader ePub Crossref - TDM PDF

Volume 33, No. 2

Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938

MOST VIEWED MOST CITED

1,149	The effect of international sporting event marketing mix (7Ps) on foreign spectators’ destination image, satisfaction and revisit intention: An empirical evidence from 2019 Gwangju FINA World Championships
850	Physical activity in South Korea measured by accelerometer: The Korea National Health and Nutrition Examination Survey VI 2014-2015
693	Isokinetic Quadriceps and Hamstring Muscle Strength Values in K League 1 Professional Soccer Players
830	Development of an image processing-based ball tracking program for table tennis
873	Issue analysis on sexual violence case in sport field reported in the press: Spline function model and text mining application

Cited By 2	Validation of the Korean Life Skills Scale for Sport (KLSSS)
Cited By 2	A case study of conflict resolution program for student-athletes due to violence in sport: Self-assertiveness training based on solution-focused
Cited By 1	Verification of the structural relationship model of college athletes’ perfectionism, anxiety, and aggression in contact and non-contact sports
Cited By 1	Market segmentation by characteristics and perceived value of the Taekwondo performance spectators
Cited By 1	The structural relationship among professional baseball team’s corporate social responsibility, team image and equity of professional baseball team’s mother company

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