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Original Articles
The Relationships among Purchasing Tendencies, Brand Identification, Consumer-Brand Relationships, and Brand Loyalty of Sports Club Members
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2016;27(3):575-587.   Published online September 30, 2016
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Structural Relationship among Brand Evaluation, Brand Identification, Brand Relationship, and Brand Loyalty towards Professional Baseball Title Sponsors
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2014;25(4):726-740.   Published online December 31, 2014
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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