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Original Articles
The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention
Jeoung-Hak Lee, Seung-Jae Lim, Sung-Yong Kim
Korean J Sport Sci. 2019;30(2):332-344.   Published online June 30, 2019
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The Effects of Sport Event-Corporate Congruence Type and Advertisement Exposure Frequencies on Advertisement Attitudes and Advertisement Effectiveness
Sanghyun Park, Bumgyu Im
Korean J Sport Sci. 2015;26(1):85-103.   Published online March 31, 2015
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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