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Original Articles
The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention
Jeoung-Hak Lee, Seung-Jae Lim, Sung-Yong Kim
Korean J Sport Sci. 2019;30(2):332-344.   Published online June 30, 2019
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A Study on Market Advantage of Sport Products by Brand Origin in the Korean Market : Focused on Attribute Evaluation of Sport Products, Brand Equity, and Purchase Intention
Seung-Heon Baek, Min- Cheol Kim
Korean J Sport Sci. 2016;27(2):327-344.   Published online June 30, 2016
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The Mediating Effect of Perceived Fit on the Sport Involvement and Sponsor Brand Equity in Mega Sporting Event Contexts
Ki-Tae Yim, Yong-Jae Kim, Do-Hun Kim, Seung-Ho Shin
Korean J Sport Sci. 2014;25(1):65-77.   Published online March 31, 2014
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Korean Journal of
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Print ISSN: 1598-2920
Online ISSN: 2233-7938

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