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Original Articles
Moderating Effect of Consumer Innovativeness on Relationship between Sportwearable Device's Innovation Attribute and Innovation Resistance of College Students
Yoon Sung Ma, Do Yeon Won, Sang Hyun Park
Korean J Sport Sci. 2015;26(4):861-873.   Published online December 31, 2015
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The Structural Relationship of Smart Sports Wears among Perceived Attributes, Product Attribute and Innovation Resistance
Yoon-Sung Ma, Kwang-Min Cho, Ji-Hyung Chin
Korean J Sport Sci. 2014;25(3):513-526.   Published online September 30, 2014
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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