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541
Market Segmentation Strategy According to Consumer Demographics and Psychology for Sports Collaboration Products
Jae-Moon Lee, Yong-Gun Lee, Hyung-Chul Joo
Korean J Sport Sci. 2021;32(4):573-585.   Published online December 31, 2021
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Market segmentation by characteristics and perceived value of the Taekwondo performance spectators
Seung-hoon Jeong
Korean J Sport Sci. 2019;30(1):60-74.   Published online March 31, 2019
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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