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Original Articles
The preference analysis of baseball equipment consumers: The role of regulatory focus, construal level and message frame
Jun Yeon Mun, Kwang-Min Cho, Yoon-Sung Ma
Korean J Sport Sci. 2018;29(4):613-625.   Published online December 31, 2018
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Strategic Communications: An Investigation on Message Framing, Ideology, and Spectator Motivation for Professional Sport Consumers
Dongyoo Han
Korean J Sport Sci. 2014;25(4):741-758.   Published online December 31, 2014
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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