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Original Articles
The effects of sports-for-all club members self-esteem and self-determination on consumption propensity, product identification & purchase behavior
Jae-Woo Lee, Jung-Hee Jung
Korean J Sport Sci. 2020;31(4):745-758.   Published online December 31, 2020
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A Study on Market Advantage of Sport Products by Brand Origin in the Korean Market : Focused on Attribute Evaluation of Sport Products, Brand Equity, and Purchase Intention
Seung-Heon Baek, Min- Cheol Kim
Korean J Sport Sci. 2016;27(2):327-344.   Published online June 30, 2016
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The Relationship among Marketing Mix, Satisfaction, Repurchase Intention, and Word-of-Mouth Intention at Gala Show
Suk-Kyu Kim, Jae-Gu Yoo, Jae-Ahm Park
Korean J Sport Sci. 2016;27(1):121-132.   Published online March 31, 2016
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A Study on the Influence of Innovative Perception of & Involvement in Sports Product on Hedonic Value, Product Attitude and Purchase Intention
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2015;26(2):292-303.   Published online June 30, 2015
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The Examining the Effectiveness of the Relationship Marketing Strategy Applied to Amateur Baseball Tournament Hosted by Online Shopping Mall Company
Kisung Kwon, Bongsu Kang, Suji Lee, Kihan Kim
Korean J Sport Sci. 2014;25(1):48-64.   Published online March 31, 2014
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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