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Original Articles
The participation process of PEAK program for collegiate Taekwondo athletes: A grounded theory approach
Taehee Lim, Oh-Jung Kwon, Mi-Seon Yun, Junsu Bae, Yun-Kyung Yang
Korean J Sport Sci. 2021;32(1):33-50.   Published online March 31, 2021
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Influence of perceived risk & perceived benefit in indoor swimming pool on emotional responses, class attitude and word-of-mouth intention
Sok-Rok Song, Jung-Hee Jung
Korean J Sport Sci. 2019;30(4):760-774.   Published online December 31, 2019
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The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention
Jeoung-Hak Lee, Seung-Jae Lim, Sung-Yong Kim
Korean J Sport Sci. 2019;30(2):332-344.   Published online June 30, 2019
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Influence of service quality and involvement of a private indoor swimming pool on place attachment, place attitude, and relationship continuity intention
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2019;30(2):305-317.   Published online June 30, 2019
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Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2017;28(4):851-866.   Published online December 31, 2017
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Relationships among Title Sponsor's Social Inference, Sponsor Attitude Formation, and Sponsorship Effect in the Professional Volleyball Context
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2017;28(1):138-154.   Published online March 31, 2017
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A Study on the Impact of Self-Recognized Group Cohesiveness and Interpersonal Susceptibility on Mountain Bikers’ Famous Overseas Brands and Purchase Intent
Kwang-Soo Lee, Jung-hee Jung
Korean J Sport Sci. 2015;26(4):848-860.   Published online December 31, 2015
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A Study on the Influence of Innovative Perception of & Involvement in Sports Product on Hedonic Value, Product Attitude and Purchase Intention
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2015;26(2):292-303.   Published online June 30, 2015
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The Effects of Sport Event-Corporate Congruence Type and Advertisement Exposure Frequencies on Advertisement Attitudes and Advertisement Effectiveness
Sanghyun Park, Bumgyu Im
Korean J Sport Sci. 2015;26(1):85-103.   Published online March 31, 2015
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Influence of Conspicuous Consumption and Influence of Reference Group of a MTB Club Members on Club Identification, MTB Attitude and Relation Continuity Intention
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2014;25(2):341-353.   Published online June 30, 2014
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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