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Original Articles
The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention
Jeoung-Hak Lee, Seung-Jae Lim, Sung-Yong Kim
Korean J Sport Sci.
2019;30(2):332-344. Published online June 30, 2019
DOI:
https://doi.org/10.24985/kjss.2019.30.2.332
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A Study on Market Advantage of Sport Products by Brand Origin in the Korean Market : Focused on Attribute Evaluation of Sport Products, Brand Equity, and Purchase Intention
Seung-Heon Baek, Min- Cheol Kim
Korean J Sport Sci.
2016;27(2):327-344. Published online June 30, 2016
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The Mediating Effect of Perceived Fit on the Sport Involvement and Sponsor Brand Equity in Mega Sporting Event Contexts
Ki-Tae Yim, Yong-Jae Kim, Do-Hun Kim, Seung-Ho Shin
Korean J Sport Sci.
2014;25(1):65-77. Published online March 31, 2014
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1
Korean Journal of
Sport Science
Print ISSN: 1598-2920
Online ISSN: 2233-7938
MOST VIEWED
MOST CITED
858
Circadian Rhythm and Health : Influence of Food Intake Timing and Regular Exercise
2,223
The Effects of 12-week Instrumental Pilates on Isokinetic Muscular Function and Body Composition in College Women
552
Validation of Two-Minute Step Test and Development of VO
2max
Prediction Equation in Older Korean Adults
540
Ugly or Pretty: The Effects of Aesthetics and Exercise Involvement on Consumers’ Evaluations of Healthy Functional Foods
1,408
Analysis of Online Home Training Users’ Behavioral Intention and Use Behavior Based on the UTAUT Model: Moderating Roles of Risk Perception toward the COVID-19 Infection and Generational Difference
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Football Talent Development Stages from the Viewpoint of Complexity Theory
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The participation process of PEAK program for collegiate Taekwondo athletes: A grounded theory approach
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Conceptual Model of Life Skills Transfer in Sport
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The Study on Safety Awareness of Sports in University Students
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Tensiomyography Variable Trend of Changes after Acute Muscle Fatigue Induced by Acute Exercise: A Systematic Review and Meta-Analysis
+more
ABOUT
Aims and scope
About the journal
Editorial board
Open access
Best practice
Subscription information
Contact us
BROWSE ARTICLES
Current issue
All issues
Ahead-of print
Most view
Most download
Most cited
Funded articles
Search
Author index
EDITORIAL POLICY
Research Ethics
Advertising policies
Peer Review Policy
FOR CONTRIBUTORS
Instructions for authors
Copyright transfer agreement
Article-processing charge
E-submission