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Original Articles
A Study on Market Advantage of Sport Products by Brand Origin in the Korean Market : Focused on Attribute Evaluation of Sport Products, Brand Equity, and Purchase Intention
Seung-Heon Baek, Min- Cheol Kim
Korean J Sport Sci. 2016;27(2):327-344.   Published online June 30, 2016
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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