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Original Articles
A Study on the Influence of Innovative Perception of & Involvement in Sports Product on Hedonic Value, Product Attitude and Purchase Intention
Kwang-Soo Lee, Jung-Hee Jung
Korean J Sport Sci. 2015;26(2):292-303.   Published online June 30, 2015
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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