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Original Articles
Sport Brand Authenticity: Scale Development and Validation
Jekyung Lee, Joonho Kang
Korean J Sport Sci.
2022;33(4):659-673. Published online December 31, 2022
DOI:
https://doi.org/10.24985/kjss.2022.33.4.659
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Korean Journal of
Sport Science
Print ISSN: 1598-2920
Online ISSN: 2233-7938
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ABOUT
Aims and scope
About the journal
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BROWSE ARTICLES
Current issue
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