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Original Articles
554
The Decision-Making Process of Sports Center Consumer Based on COVID-19 Risk Perception: Applying an Extended Goal-Directed Behavior Model
Jeoung-Hak Lee, Se-Jin Ko, Ji-Hae Lee, Min-Jun Kim
Korean J Sport Sci. 2022;33(1):96-110.   Published online March 31, 2022
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The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention
Jeoung-Hak Lee, Seung-Jae Lim, Sung-Yong Kim
Korean J Sport Sci. 2019;30(2):332-344.   Published online June 30, 2019
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A keyword analysis of match-fixing of using semantic network analysis of social network big data
Jeoung-Hak Lee, Jae-Moon Lee, Hoo-Nyun Kim
Korean J Sport Sci. 2019;30(1):119-134.   Published online March 31, 2019
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Analysis of determinants of purchasing experience and purchase intention of sports and art ollaboration products
Jeoung-Hak Lee, Jae-Moon Lee, Min-Jun Kim
Korean J Sport Sci. 2018;29(2):298-314.   Published online June 30, 2018
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A study on badminton racket brand image with the use of MDS and ISA
Jae-Moon Lee, Jeoung-Hak Lee, Jae-Hwan Kim
Korean J Sport Sci. 2017;28(3):667-683.   Published online September 30, 2017
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The effect of golf product confusion on consumer behavior through negative emotion: Focusing on moderating role of personal characteristics
Jeoung-Hak Lee, Ji-Hae Lee, Hye-Kyung Cho
Korean J Sport Sci. 2017;28(2):390-406.   Published online June 30, 2017
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A Study on Perception of Swimsuit Using Big Data Text-Mining Analysis
Jeoung-Hak Lee, Jae-Moon Lee, Wook-Ki Kim, Hyeong-Geun Kim
Korean J Sport Sci. 2017;28(1):104-116.   Published online March 31, 2017
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A Study on public confidence in the sports commentators of each broadcasting company with the use of IPA and MDS : focusing on broadcasting of 2014 FIFA World Cup Brazil
Jeoung-Hak Lee, Jing-Lu Li, Jae-Hwan Kim
Korean J Sport Sci. 2015;26(2):267-280.   Published online June 30, 2015
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The Effect of Golf Club Consumer Confusion on Consuming Behavior through Negative Emotion
Jeoung-Hak Lee, Ji-Hae Lee, Wook-Ki Kim, Jung-Won Kim
Korean J Sport Sci. 2014;25(1):108-119.   Published online March 31, 2014
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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