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- The Effects of Product Features of Korean Professional Baseball NFTs on Customer Perceived Value, Satisfaction, and Purchase Intentions
- Jeoung-hak Lee, Seong-won Lee, Ji-hae Lee, Hoo-nyun Kim
- Korean J Sport Sci. 2023;34(3):489-500. Published online September 30, 2023
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- A Study on the Prospects and Development of the Golf Apparel Rental Market Using Big Data Analysis
- Ji-Hae Lee, Jae-Moon Lee
- Korean J Sport Sci. 2023;34(1):144-154. Published online March 31, 2023
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- The Decision-Making Process of Sports Center Consumer Based on COVID-19 Risk Perception: Applying an Extended Goal-Directed Behavior Model
- Jeoung-Hak Lee, Se-Jin Ko, Ji-Hae Lee, Min-Jun Kim
- Korean J Sport Sci. 2022;33(1):96-110. Published online March 31, 2022
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- An importance-performance analysis on selection attributes for young golf apparel consumers
- Ji-hae Lee
- Korean J Sport Sci. 2020;31(3):449-458. Published online September 30, 2020
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- The effect of golf product confusion on consumer behavior through negative emotion: Focusing on moderating role of personal characteristics
- Jeoung-Hak Lee, Ji-Hae Lee, Hye-Kyung Cho
- Korean J Sport Sci. 2017;28(2):390-406. Published online June 30, 2017
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- The Effect of Golf Club Consumer Confusion on Consuming Behavior through Negative Emotion
- Jeoung-Hak Lee, Ji-Hae Lee, Wook-Ki Kim, Jung-Won Kim
- Korean J Sport Sci. 2014;25(1):108-119. Published online March 31, 2014
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Korean Journal of
Sport SciencePrint ISSN: 1598-2920
Online ISSN: 2233-7938