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508
Analysis of Entrepreneurial Process Based on Domestic Introduction of Sport Contents: Focusing on the Innovation Diffusion Process Model
Kisung Kwon, Taeyeon Oh, Jihyun Lee, Jeehyun Kang
Korean J Sport Sci. 2021;32(2):181-194.   Published online June 30, 2021
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Predicting acceptance intention of potential sports O2O service consumers based on revised model of goal-directed behavior
Jihyun Lee, Taejung Kim, Kwang Min Cho
Korean J Sport Sci. 2018;29(2):281-297.   Published online June 30, 2018
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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