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How a Sensational Event Influences Sponsorship Effects: Applying Neuromarketing
Sanghak Lee, Yong Jin Hyun, Byungho Park, Kitae Kim, Ye Yun Kwun
Korean J Sport Sci. 2022;33(3):451-463.   Published online September 30, 2022
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Korean Journal of
Sport Science

Print ISSN: 1598-2920
Online ISSN: 2233-7938



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