Analysis of determinants of purchasing experience and purchase intention of sports and art ollaboration products
Jeoung-Hak Lee, Jae-Moon Lee, Min-Jun Kim
Korean J Sport Sci. 2018;29(2):298-314.   Published online 2018 Jun 30     DOI: https://doi.org/10.24985/kjss.2018.29.2.298
Citations to this article as recorded by Crossref logo
Market Segmentation Strategy According to Consumer Demographics and Psychology for Sports Collaboration Products
Jae-Moon Lee, Yong-Gun Lee, Hyung-Chul Joo
Korean Journal of Sport Science.2021; 32(4): 573.     CrossRef