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| The Effect of Golf Club Consumer Confusion on Consuming Behavior through Negative Emotion |
| Jeoung-Hak Lee, Ji-Hae Lee, Wook-Ki Kim, Jung-Won Kim |
| Korean J Sport Sci. 2014;25(1):108-119. Published online March 31, 2014 |
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The effect of golf product confusion on consumer behavior through negative emotion: Focusing on moderating role of personal characteristics Korean Journal of Sport Science. 2017;28(2):390-406  The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior Psychology & Marketing. 2015;32(5):558-574 The Effect of negative emotion on concentration through emotional regulation: mediated moderation of Metacognitive Awareness Journal of Rational-Emotive & Cognitive-Behavior Therapy. 2022; Consuming Austerity: Visual Representations Consumer Culture Theory. 2014;133-153 The effect of service failure attribution on consumer complaint behavior: the mediating role of negative emotion The Journal of China Universities of Posts and Telecommunications. 2011;18:169-173 Emotion and Reason in Consumer Behavior (1st ed.) Journal of Consumer Marketing. 2006;23(5):304-305 Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery Journal of Consumer Behaviour. 2015;14(4):237-247 Consuming Goods and the Good of Consuming Consumption and Consumer Society. 2021;29-47 The effect of activity identity fusion on negative consumer behavior Psychology & Marketing. 2019;36(4):395-409 Golf club shaft Composites. 1978;9(2):131 |
