CrossRef Text and Data Mining
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Relationships among Title Sponsor's Social Inference, Sponsor Attitude Formation, and Sponsorship Effect in the Professional Volleyball Context
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2017;28(1):138-154.   Published online March 31, 2017

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The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention
Korean Journal of Sport Science. 2019;30(2):332-344   Crossref logo
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National Sponsorship: Effects of Fan Campaigns on Sponsorship Awareness, Brand Attitude, and Purchase Intention – A Multi-Sponsor Analysis
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness. 2014;69-114   Crossref logo
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Brand-related feelings and sponsor attitude formation
International Journal of Sports Marketing and Sponsorship. 2020;21(3):513-526   Crossref logo
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(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media
International Journal of Sports Marketing and Sponsorship. 2021;23(5):934-949   Crossref logo
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Can a replacing sponsor benefit?
European Journal of Marketing. 2019;53(12):2481-2500   Crossref logo
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Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship
Journal of Consumer Behaviour. 2016;16(2):176-186   Crossref logo
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Sponsorship Basics and Objectives
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness. 2014;9-20   Crossref logo
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
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The effect of the valence of sponsorship information on consumers’ attitudes toward the sponsor brand
International Journal of Sports Marketing and Sponsorship. 2019;20(4):603-616   Crossref logo
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Journal of Business Research. 2021;124:720-730   Crossref logo
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