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| Relationships among Title Sponsor's Social Inference, Sponsor Attitude Formation, and Sponsorship Effect in the Professional Volleyball Context |
| Se-Hyuk Park, Jung-Hee Jung |
| Korean J Sport Sci. 2017;28(1):138-154. Published online March 31, 2017 |
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The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention Korean Journal of Sport Science. 2019;30(2):332-344  National Sponsorship: Effects of Fan Campaigns on Sponsorship Awareness, Brand Attitude, and Purchase Intention – A Multi-Sponsor Analysis Sponsor- and Country-Related Predictors of Sponsorship Effectiveness. 2014;69-114 Brand-related feelings and sponsor attitude formation International Journal of Sports Marketing and Sponsorship. 2020;21(3):513-526 (Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media International Journal of Sports Marketing and Sponsorship. 2021;23(5):934-949 Can a replacing sponsor benefit? European Journal of Marketing. 2019;53(12):2481-2500 Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship Journal of Consumer Behaviour. 2016;16(2):176-186 Sponsorship Basics and Objectives Sponsor- and Country-Related Predictors of Sponsorship Effectiveness. 2014;9-20 Sponsor- and Country-Related Predictors of Sponsorship Effectiveness . 2015; The Role of Attitudinal Loyalty, Behavioral Loyalty, Sponsor Awareness, and Attitude Toward Sponsorship in Creating Purchase Intention on Specs Jurnal Ilmu Manajemen & Ekonomika. 2020;11(2):71 The effect of the valence of sponsorship information on consumers’ attitudes toward the sponsor brand International Journal of Sports Marketing and Sponsorship. 2019;20(4):603-616 |
