PublisherDOIYearVolumeIssuePageTitleAuthor(s)Link
Korean Journal of Sport Science10.24985/kjss.2019.30.2.3322019302332-344The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intentionJeoung-Hak Lee, Seung-Jae Lim, Sung-Yong Kimhttp://kjss.sports.re.kr/upload/pdf/KISS_2019_v30n2_332.pdf, http://kjss.sports.re.kr/journal/view.php?doi=10.24985/kjss.2019.30.2.332, http://kjss.sports.re.kr/upload/pdf/KISS_2019_v30n2_332.pdf
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness10.1007/978-3-658-07684-9_4201469-114National Sponsorship: Effects of Fan Campaigns on Sponsorship Awareness, Brand Attitude, and Purchase Intention – A Multi-Sponsor AnalysisChristian Lucashttp://link.springer.com/content/pdf/10.1007/978-3-658-07684-9_4
International Journal of Sports Marketing and Sponsorship10.1108/ijsms-11-2019-01182020213513-526Brand-related feelings and sponsor attitude formationFelix Boronczyk, Christoph Breuerhttps://www.emerald.com/insight/content/doi/10.1108/IJSMS-11-2019-0118/full/xml, https://www.emerald.com/insight/content/doi/10.1108/IJSMS-11-2019-0118/full/html
International Journal of Sports Marketing and Sponsorship10.1108/ijsms-02-2021-00322021235934-949(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social mediaBrandon Mastromartino, Michael L. Narainehttps://www.emerald.com/insight/content/doi/10.1108/IJSMS-02-2021-0032/full/xml, https://www.emerald.com/insight/content/doi/10.1108/IJSMS-02-2021-0032/full/html
European Journal of Marketing10.1108/ejm-04-2016-0248201953122481-2500Can a replacing sponsor benefit?François Anthony Carrillat, Reinhard Grohshttps://www.emerald.com/insight/content/doi/10.1108/EJM-04-2016-0248/full/xml, https://www.emerald.com/insight/content/doi/10.1108/EJM-04-2016-0248/full/html
Journal of Consumer Behaviour10.1002/cb.16222016162176-186Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorshipYong Jae Ko, Yonghwan Chang, Chanmin Park, Frikkie Herbsthttps://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1002%2Fcb.1622, https://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1002%2Fcb.1622, http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1622/fullpdf
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness10.1007/978-3-658-07684-9_220149-20Sponsorship Basics and ObjectivesChristian Lucashttp://link.springer.com/content/pdf/10.1007/978-3-658-07684-9_2
Jurnal Ilmu Manajemen & Ekonomika10.35384/jime.v11i2.147202011271The Role of Attitudinal Loyalty, Behavioral Loyalty, Sponsor Awareness, and Attitude Toward Sponsorship in Creating Purchase Intention on SpecsSanti Rimadias, Lisa Faradilahttp://journal.ibs.ac.id/index.php/jime/article/viewFile/147/pdf, http://journal.ibs.ac.id/index.php/jime/article/viewFile/147/pdf
10.1007/978-3-658-07684-92015Sponsor- and Country-Related Predictors of Sponsorship EffectivenessChristian Lucashttp://link.springer.com/content/pdf/10.1007/978-3-658-07684-9.pdf, http://link.springer.com/content/pdf/10.1007/978-3-658-07684-9
International Journal of Sports Marketing and Sponsorship10.1108/ijsms-09-2018-00912019204603-616The effect of the valence of sponsorship information on consumers’ attitudes toward the sponsor brandChristopher Dickhttps://www.emerald.com/insight/content/doi/10.1108/IJSMS-09-2018-0091/full/xml, https://www.emerald.com/insight/content/doi/10.1108/IJSMS-09-2018-0091/full/html