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| The effect of golf product confusion on consumer behavior through negative emotion: Focusing on moderating role of personal characteristics |
| Jeoung-Hak Lee, Ji-Hae Lee, Hye-Kyung Cho |
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Korean J Sport Sci. 2017;28(2):390-406. Published online June 30, 2017 DOI: https://doi.org/10.24985/kjss.2017.28.2.390 |
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The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin Journal of Retailing and Consumer Services. 2020;52:101916  Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics AMS Review. 2011;2(2-4):108-125 Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics AMS Review. 2011;1(2):99-116 How perceived cognitive needs fulfillment affect consumer attitudes toward the customized product: The moderating role of consumer knowledge Computers in Human Behavior. 2016;64:152-162 Linking product design to consumer behavior: the moderating role of consumption experience Psychology Research and Behavior Management. 2018;Volume 11:169-185 Consumer confusion in the Chinese personal computer market Journal of Product & Brand Management. 2006;15(3):184-193 Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics Journal of Marketing. 2010;74(2):133-148 The effects of home page design on consumer responses: Moderating role of centrality of visual product aesthetics Computers in Human Behavior. 2014;38:240-247 Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors Innovative Marketing. 2020;16(4):48-61 Work–family role integration and personal well-being: The moderating effect of attitudes towards personal web usage Computers in Human Behavior. 2015;52:159-167 |
