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| The effect of golf product confusion on consumer behavior through negative emotion: Focusing on moderating role of personal characteristics |
| Jeoung-Hak Lee, Ji-Hae Lee, Hye-Kyung Cho |
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Korean J Sport Sci. 2017;28(2):390-406. Published online June 30, 2017 DOI: https://doi.org/10.24985/kjss.2017.28.2.390 |
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