CrossRef Text and Data Mining
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The effect of the temporal and spatial distance and the types of advertising messages on sport consumers’ attitude toward an advertising and purchase intentions: A Construal level theory perspective
Sohee Park, Jin-Wook Han, Minsoo Kim
Korean J Sport Sci. 2017;28(2):407-423.   Published online June 30, 2017
DOI: https://doi.org/10.24985/kjss.2017.28.2.407

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The effect of the temporal and spatial distance and the types of advertising messages on sport consumers’ attitude toward an advertising and purchase intentions: A Construal level theory perspective
Korean Journal of Sport Science. 2017;28(2):407-423   Crossref logo
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TRUST ON VIRAL ADVERTISING MESSAGES AND ITS IMPACT ON CONSUMERS ATTITUDE
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