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| The effect of the temporal and spatial distance and the types of advertising messages on sport consumers’ attitude toward an advertising and purchase intentions: A Construal level theory perspective |
| Sohee Park, Jin-Wook Han, Minsoo Kim |
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Korean J Sport Sci. 2017;28(2):407-423. Published online June 30, 2017 DOI: https://doi.org/10.24985/kjss.2017.28.2.407 |
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The effect of the temporal and spatial distance and the types of advertising messages on sport consumers’ attitude toward an advertising and purchase intentions: A Construal level theory perspective Korean Journal of Sport Science. 2017;28(2):407-423  The Effects of Emoji on Influencer Advertising and Temporal Orientation on Purchase Intentions Keywords: Influencer Advertising, Emoji, Temporal Orientation, Construal Level Pivoting for the Pandemic. 2020; The Trust of Viral Advertising Messages and Its Impact on Attitude and Behaviour Intentions of Consumers International Journal of Marketing Studies. 2016;8(5):136 Don’t Disturb the Dead: Consumers’ Attitude toward Promotional Messages on Post-Mortem Facebook Pages Advances in Advertising Research VIII. 2017;71-83 Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals Young Consumers. 2019;20(3):190-207 The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective International Marketing Review. 2022;39(4):931-954 The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls Internet Research. 2011;21(2):187-206 Storytelling Advertising Investment Profits in Marketing: From the Perspective of Consumers’ Purchase Intention Mathematics. 2020;8(10):1704 TRUST ON VIRAL ADVERTISING MESSAGES AND ITS IMPACT ON CONSUMERS ATTITUDE Annamalai International Journal of Business Studies and Research. 2020;12(1): An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers’ Purchase Intentions: A Construal Level Theory Perspective Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2020;415-416 |
