Korean Journal of Sport Science10.24985/kjss.2017.28.2.4072017282407-423The effect of the temporal and spatial distance and the types of advertising messages on sport consumers’ attitude toward an advertising and purchase intentions: A Construal level theory perspectiveSohee Park, Jin-Wook Han, Minsoo Kim,,
Pivoting for the Pandemic10.31274/itaa.119482020The Effects of Emoji on Influencer Advertising and Temporal Orientation on Purchase Intentions Keywords: Influencer Advertising, Emoji, Temporal Orientation, Construal LevelMohammad Shahidul Kader, Seeun Kim, Xiao Huang
International Journal of Marketing Studies10.5539/ijms.v8n5p136201685136The Trust of Viral Advertising Messages and Its Impact on Attitude and Behaviour Intentions of ConsumersMahmood Jasim Alsamydai
Advances in Advertising Research VIII10.1007/978-3-658-18731-6_6201771-83Don’t Disturb the Dead: Consumers’ Attitude toward Promotional Messages on Post-Mortem Facebook PagesBenjamin Boeuf, Jessica Darveau
Young Consumers10.1108/yc-08-2018-08402019203190-207Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appealsJuhi Gahlot Sarkar, Abhigyan Sarkar, Rambalak Yadav,
International Marketing Review10.1108/imr-10-2021-02912022394931-954The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspectiveFelix Septianto, Arnold Japutra, Billy Sung, Yuri Seo,
Internet Research10.1108/106622411111237662011212187-206The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping mallsJumin Lee, Do‐Hyung Park, Ingoo Han,,
Mathematics10.3390/math810170420208101704Storytelling Advertising Investment Profits in Marketing: From the Perspective of Consumers’ Purchase IntentionMeng-Chuan Tsai
Developments in Marketing Science: Proceedings of the Academy of Marketing Science10.1007/978-3-030-39165-2_1662020415-416An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers’ Purchase Intentions: A Construal Level Theory PerspectiveGerardo J. Moreira, Cuauhtemoc Luna-Nevarez
Annamalai International Journal of Business Studies and Research10.51705/aijbsr.2020.v12i01.0062020121TRUST ON VIRAL ADVERTISING MESSAGES AND ITS IMPACT ON CONSUMERS ATTITUDEArun S. R., Arul M.,