PublisherDOIYearVolumeIssuePageTitleAuthor(s)Link
Korean Journal of Sport Science10.24985/kjss.2017.28.3.6082017283608-622Crisis communication strategies of professional baseball teams : Focusing on message appeal type and message delivery methodBon-Uk Koo, Dong-Chun Won, Choong Hoon Limhttp://kjss.sports.re.kr/upload/pdf/KISS_2017_v28n3_608.pdf, http://kjss.sports.re.kr/journal/view.php?doi=10.24985/kjss.2017.28.3.608, http://kjss.sports.re.kr/upload/pdf/KISS_2017_v28n3_608.pdf
Health Communication10.1080/10410236.2021.1913822202137131682-1693On the Influence of Message/Audience Specifics and Message Appeal Type on Message Empowerment: The Austrian Case of COVID-19 Health Risk MessagesIsabell Koinighttps://www.tandfonline.com/doi/pdf/10.1080/10410236.2021.1913822
Journal of Business Research10.1016/j.jbusres.2015.01.03920156871488-1495Effects of message appeal and service type in CSR communication strategiesLuisa Andreu, Ana B. Casado-Díaz, Anna S. Mattilahttps://api.elsevier.com/content/article/PII:S0148296315000533?httpAccept=text/xml, https://api.elsevier.com/content/article/PII:S0148296315000533?httpAccept=text/plain
Anatolia10.1080/13032917.2022.211959020221-11Hotel crisis communication on social media: effects of message appealBingjie Liu-Lastres, Yueying Guo, Hongbo Liuhttps://www.tandfonline.com/doi/pdf/10.1080/13032917.2022.2119590
Tourism Review10.1108/tr-08-2022-03882023Airline communication message strategies during crisisSeongseop (Sam) Kim, Jungkeun Kim, Youngjoon Choihttps://www.emerald.com/insight/content/doi/10.1108/TR-08-2022-0388/full/xml, https://www.emerald.com/insight/content/doi/10.1108/TR-08-2022-0388/full/html
Communication Research10.1177/00936502145659162015447952-975Fear-Appeal Messages: Message Processing and Affective AttitudesNancy Rhodeshttp://journals.sagepub.com/doi/pdf/10.1177/0093650214565916, http://journals.sagepub.com/doi/full-xml/10.1177/0093650214565916, http://journals.sagepub.com/doi/pdf/10.1177/0093650214565916
Journalism & Mass Communication Quarterly10.1177/10776990124553882012894677-694Message Strategies and Forgiveness during CrisesBitt Beach Moon, Yunna Rheehttp://journals.sagepub.com/doi/pdf/10.1177/1077699012455388, http://journals.sagepub.com/doi/full-xml/10.1177/1077699012455388, http://journals.sagepub.com/doi/pdf/10.1177/1077699012455388
Innovate to Elevate10.31274/itaa.157342022Who Advocates #sustainablefashion? Role of the Message Sender and Message Type on Sustainable Fashion Communication on TwitterJewon Lyu, sumin Shinhttps://www.iastatedigitalpress.com/itaa/article/id/15734/
Political Communication in Direct Democratic Campaigns10.1057/9780230343214_6201182-92Message DeliveryLaurent Bernhardhttp://link.springer.com/content/pdf/10.1057/9780230343214_6
International Journal of Contemporary Hospitality Management10.1108/ijchm-09-2020-09742021333949-972Effectiveness of sustainability communication on social media: role of message appeal and message sourcePayal S. Kapoor, M.S. Balaji, Yangyang Jianghttps://www.emerald.com/insight/content/doi/10.1108/IJCHM-09-2020-0974/full/xml, https://www.emerald.com/insight/content/doi/10.1108/IJCHM-09-2020-0974/full/html