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| Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory |
| Se-Hyuk Park, Jung-Hee Jung |
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Korean J Sport Sci. 2017;28(4):851-866. Published online December 31, 2017 DOI: https://doi.org/10.24985/kjss.2017.28.4.851 |
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Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory Korean Journal of Sport Science. 2017;28(4):851-866  International Sponsorship: Effects of Sponsorship on Brand Image – A Cross-National Analysis Sponsor- and Country-Related Predictors of Sponsorship Effectiveness. 2014;115-139 National Sponsorship: Effects of Fan Campaigns on Sponsorship Awareness, Brand Attitude, and Purchase Intention – A Multi-Sponsor Analysis Sponsor- and Country-Related Predictors of Sponsorship Effectiveness. 2014;69-114 Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents' Cognitive and Behavioural Responses International Journal of Sports Marketing and Sponsorship. 2003;5(2):2-13 Compassion International: Holistic Child Development through Sponsorship and Church Partnership Child Sponsorship. 2014;163-190 Growing Brands Through Sponsorship . 2015; The Impact of Female Role Models Leading a Group Mentoring Program to Promote STEM Vocations among Young Girls Sustainability. 2022;14(3):1420 The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory International Journal of Sports Marketing and Sponsorship. 2020;22(2):293-311 Understanding the decision-making processes for arts sponsorship International Journal of Nonprofit and Voluntary Sector Marketing. 2012;17(4):363-374 Child Sponsorship and Rights-Based Interventions at Plan: Tensions and Synergies Child Sponsorship. 2014;113-138 |
