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Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory
Se-Hyuk Park, Jung-Hee Jung
Korean J Sport Sci. 2017;28(4):851-866.   Published online December 31, 2017
DOI: https://doi.org/10.24985/kjss.2017.28.4.851

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Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory
Korean Journal of Sport Science. 2017;28(4):851-866   Crossref logo
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