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Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory |
Se-Hyuk Park, Jung-Hee Jung |
Korean J Sport Sci. 2017;28(4):851-866. Published online December 31, 2017 DOI: https://doi.org/10.24985/kjss.2017.28.4.851 |
Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory International Sponsorship: Effects of Sponsorship on Brand Image – A Cross-National Analysis National Sponsorship: Effects of Fan Campaigns on Sponsorship Awareness, Brand Attitude, and Purchase Intention – A Multi-Sponsor Analysis Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents' Cognitive and Behavioural Responses Compassion International: Holistic Child Development through Sponsorship and Church Partnership Growing Brands Through Sponsorship The Impact of Female Role Models Leading a Group Mentoring Program to Promote STEM Vocations among Young Girls The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory Understanding the decision-making processes for arts sponsorship Child Sponsorship and Rights-Based Interventions at Plan: Tensions and Synergies |