PublisherDOIYearVolumeIssuePageTitleAuthor(s)Link
Korean Journal of Sport Science10.24985/kjss.2017.28.4.8512017284851-866Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theorySe-Hyuk Park, Jung-Hee Junghttp://kjss.sports.re.kr/upload/pdf/KISS_2017_v28n4_851.pdf, http://kjss.sports.re.kr/journal/view.php?doi=10.24985/kjss.2017.28.4.851, http://kjss.sports.re.kr/upload/pdf/KISS_2017_v28n4_851.pdf
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness10.1007/978-3-658-07684-9_52014115-139International Sponsorship: Effects of Sponsorship on Brand Image – A Cross-National AnalysisChristian Lucashttp://link.springer.com/content/pdf/10.1007/978-3-658-07684-9_5
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness10.1007/978-3-658-07684-9_4201469-114National Sponsorship: Effects of Fan Campaigns on Sponsorship Awareness, Brand Attitude, and Purchase Intention – A Multi-Sponsor AnalysisChristian Lucashttp://link.springer.com/content/pdf/10.1007/978-3-658-07684-9_4
10.1007/978-3-658-07250-62015Growing Brands Through SponsorshipPhilip Grosshttps://link.springer.com/content/pdf/10.1007/978-3-658-07250-6.pdf, https://link.springer.com/content/pdf/10.1007/978-3-658-07250-6
International Journal of Sports Marketing and Sponsorship10.1108/ijsms-05-02-2003-b0022003522-13Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents' Cognitive and Behavioural ResponsesJean-Charles Chebat, François Daoudhttps://www.emerald.com/insight/content/doi/10.1108/IJSMS-05-02-2003-B002/full/xml, https://www.emerald.com/insight/content/doi/10.1108/IJSMS-05-02-2003-B002/full/html
Child Sponsorship10.1057/9781137309600_82014163-190Compassion International: Holistic Child Development through Sponsorship and Church PartnershipAlistair T. R. Sim, Mark Petershttp://link.springer.com/content/pdf/10.1057/9781137309600_8
Growing Brands Through Sponsorship10.1007/978-3-658-07250-6_32014115-137Conceptual FrameworkPhilip Grosshttps://link.springer.com/content/pdf/10.1007/978-3-658-07250-6_3
Sustainability10.3390/su1403142020221431420The Impact of Female Role Models Leading a Group Mentoring Program to Promote STEM Vocations among Young GirlsMariluz Guenaga, Andoni Eguíluz, Pablo Garaizar, Ander Mimenzahttps://www.mdpi.com/2071-1050/14/3/1420/pdf
Growing Brands Through Sponsorship10.1007/978-3-658-07250-6_72014221-234Conclusions and Future Research DirectionsPhilip Grosshttps://link.springer.com/content/pdf/10.1007/978-3-658-07250-6_7
International Journal of Sports Marketing and Sponsorship10.1108/ijsms-08-2019-00862020222293-311The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theorySanghak Lee, Young Ik Suhhttps://www.emerald.com/insight/content/doi/10.1108/IJSMS-08-2019-0086/full/xml, https://www.emerald.com/insight/content/doi/10.1108/IJSMS-08-2019-0086/full/html