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Predicting acceptance intention of potential sports O2O service consumers based on revised model of goal-directed behavior |
Jihyun Lee, Taejung Kim, Kwang Min Cho |
Korean J Sport Sci. 2018;29(2):281-297. Published online June 30, 2018 DOI: https://doi.org/10.24985/kjss.2018.29.2.281 |
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