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Analysis of determinants of purchasing experience and purchase intention of sports and art ollaboration products
Jeoung-Hak Lee, Jae-Moon Lee, Min-Jun Kim
Korean J Sport Sci. 2018;29(2):298-314.   Published online June 30, 2018
DOI: https://doi.org/10.24985/kjss.2018.29.2.298

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Analysis of determinants of purchasing experience and purchase intention of sports and art ollaboration products
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