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The relationship between team identification and consumption behaviors using a meta-analysis: Intention to attend sport events and to purchase sport team licensed merchandise |
Hyungil Kwon, Mihwa Choi |
Korean J Sport Sci. 2018;29(2):315-327. Published online June 30, 2018 DOI: https://doi.org/10.24985/kjss.2018.29.2.315 |
The relationship between team identification and consumption behaviors using a meta-analysis: Intention to attend sport events and to purchase sport team licensed merchandise The theory of planned behaviour and intention of purchase sport team licensed merchandise Relationship Between Team Identification and Consumption Behaviors: Using a Meta-Analysis Cause-Related Marketing and Purchase Intention toward Team-Licensed Products: Moderating Effects of Sport Consumers’ Altruism Social media and sport consumption: the effect of team identification on attitude and behavioral intention Psychic Income and Intention to Attend Games, Intention to Purchase Licensed Merchandise, and Life Satisfaction: 2017 Taipei Universiade Examining the meanings and consumption of sport licensed products through team identification Role of psychological ownership and authenticity strength in the relationship between authentic leadership and sport team performance: A multilevel analysis Examining the relationship for sport motives, relationship quality, and sport consumption intention The meaning of team in team identification |