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The preference analysis of baseball equipment consumers: The role of regulatory focus, construal level and message frame
Jun Yeon Mun, Kwang-Min Cho, Yoon-Sung Ma
Korean J Sport Sci. 2018;29(4):613-625.   Published online December 31, 2018

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The preference analysis of baseball equipment consumers: The role of regulatory focus, construal level and message frame
Korean Journal of Sport Science. 2018;29(4):613-625   Crossref logo
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Assimilation and contrast effects: The role of self-construal and regulatory focus as moderators in collectivistic cultures of honour
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Regulatory focus and construal level theory on low-income consumer indebtedness: Evidence from an emerging market
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Mindset matters in purchasing online food deliveries during the pandemic: The application of construal level and regulatory focus theories
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Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk
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