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The preference analysis of baseball equipment consumers: The role of regulatory focus, construal level and message frame
Jun Yeon Mun, Kwang-Min Cho, Yoon-Sung Ma
Korean J Sport Sci. 2018;29(4):613-625.   Published online December 31, 2018
DOI: https://doi.org/10.24985/kjss.2018.29.4.613

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The preference analysis of baseball equipment consumers: The role of regulatory focus, construal level and message frame
Korean Journal of Sport Science. 2018;29(4):613-625   Crossref logo
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