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| The preference analysis of baseball equipment consumers: The role of regulatory focus, construal level and message frame |
| Jun Yeon Mun, Kwang-Min Cho, Yoon-Sung Ma |
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Korean J Sport Sci. 2018;29(4):613-625. Published online December 31, 2018 DOI: https://doi.org/10.24985/kjss.2018.29.4.613 |
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The preference analysis of baseball equipment consumers: The role of regulatory focus, construal level and message frame Korean Journal of Sport Science. 2018;29(4):613-625  Assimilation and contrast effects: The role of self-construal and regulatory focus as moderators in collectivistic cultures of honour International Journal of Psychology. 2013;n/a-n/a The Impact of Live Video Streaming on Chinese Consumers' Product Preference: A Construal Level Perspective 2021 7th International Conference on Research and Innovation in Information Systems (ICRIIS). 2021; The Role of Construal Level in Message Effects Research: A Review and Future Directions Communication Theory. 2018;29(3):231-250 Regulatory focus and preference reversal between hedonic and utilitarian consumption Journal of Consumer Behaviour. 2011;11(1):81-88 Regulatory focus and construal level theory on low-income consumer indebtedness: Evidence from an emerging market International Journal of Emerging Markets. 2021; The effect of attribute originality on consumers’ adoption intention of customization: The role of construal level Journal of Retailing and Consumer Services. 2020;55:102116 Mindset matters in purchasing online food deliveries during the pandemic: The application of construal level and regulatory focus theories International Journal of Hospitality Management. 2020;91:102677 The role of consumers' construal level in art-infusion-type effect on retail product evaluation Journal of Retailing and Consumer Services. 2023;73:103342 Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk Journal of Business Research. 2012;65(8):1152-1159 |
