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| Image transfer based on exposure sequence and time gap between exposures in sport sponsorship: Testing of primacy and recency effects |
| Hyungil Kwon, Mihwa Choi |
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Korean J Sport Sci. 2019;30(2):318-331. Published online June 30, 2019 DOI: https://doi.org/10.24985/kjss.2019.30.2.318 |
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Image transfer based on exposure sequence and time gap between exposures in sport sponsorship: Testing of primacy and recency effects Korean Journal of Sport Science. 2019;30(2):318-331  Effects of brand exposure time duration and frequency on image transfer in sport sponsorship International Journal of Sports Marketing and Sponsorship. 2019;21(1):170-190 List Memory Effects (Primacy and Recency) Encyclopedia of Animal Cognition and Behavior. 2022;3975-3986 List Memory Effects (Primacy and Recency) Encyclopedia of Animal Cognition and Behavior. 2017;1-11 Hypotheses Testing and Discussion of Results Growing Brands Through Sponsorship. 2014;177-220 Primacy versus recency effects in extended service encounters Journal of Service Management. 2013;24(1):64-81 Timing Is Everything? Primacy and Recency Effects in Voter Mobilization Campaigns Political Behavior. 2010;33(1):79-93 The Isolation, Primacy, and Recency Effects Predicted by an Adaptive LTD/LTP Threshold in Postsynaptic Cells Cognitive Science. 2006;30(2):243-275 Serial learning without primacy or recency effects Psychonomic Science. 1965;3(1-12):571-572 Primacy or recency effects in forming inductive categories Memory & Cognition. 2008;36(3):567-577 |
