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| The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention |
| Jeoung-Hak Lee, Seung-Jae Lim, Sung-Yong Kim |
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Korean J Sport Sci. 2019;30(2):332-344. Published online June 30, 2019 DOI: https://doi.org/10.24985/kjss.2019.30.2.332 |
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The relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention Korean Journal of Sport Science. 2019;30(2):332-344  PENGARUH MODERASI DARI COUNTRY OF ORIGIN DAN PRODUCT TYPE TERHADAP HUBUNGAN ANTARA BRAND EQUITY TERHADAP REPURCHASE INTENTION DAN WORD OF MOUTH DALAM BRAND APPLE IPHONE [EFFECT OF MODERATION OF COUNTRY OF ORIGIN AND PRODUCT TYPE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND REPURCHASE INTENTION AND WORD OF MOUTH IN BRAND APPLE IPHONE] Indonesian Marketing Journal. 2022;1(1):11 The effect of brand equity dimensions on repurchase intention Diponegoro International Journal of Business. 2020;3(2):97-103 Identifying the Role of Brand Loyalty in the Relationship between Brand Awareness, Brand Association and Repurchase Intention European Journal of Business and Management Research. 2021;6(1):129-133 Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji? Journal of Product & Brand Management. 2022;31(8):1180-1195 Pengaruh strategi komunikasi media sosial instagram terhadap brand equity, brand attitude, dan purchase intention Jurnal Manajemen Komunikasi. 2020;4(2):1 The Influence of Attitude Factors Toward Beauty Influencer on Brand Attitude and Consumers’ Repurchase Intention 2021 International Conference on Information Management and Technology (ICIMTech). 2021; Investigation of brand familiarity and brand recognition and their relationship with loyalty, repurchase intention, and brand recommendation with mediating role of brand reputation (Case Study: Esteghlal Hotel) Revista Gestão & Tecnologia. 2019;19(5):7-29 National Sponsorship: Effects of Fan Campaigns on Sponsorship Awareness, Brand Attitude, and Purchase Intention – A Multi-Sponsor Analysis Sponsor- and Country-Related Predictors of Sponsorship Effectiveness. 2014;69-114 Pengaruh Brand Equity dan Customer Satisfaction terhadap Repurchase Intention Melalui Brand Loyalty Sebagai Variabel Intervening di D’konkrit Coffee & Food J-MAS (Jurnal Manajemen dan Sains). 2023;8(1):413 |
