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| Relationships among sport-products self-congruence, product love, product trust, and purchase behavior of sports-for-all club members |
| Chae-Man Na |
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Korean J Sport Sci. 2020;31(1):74-85. Published online March 31, 2020 DOI: https://doi.org/10.24985/kjss.2020.31.1.74 |
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Relationships among sport-products self-congruence, product love, product trust, and purchase behavior of sports-for-all club members Korean Journal of Sport Science. 2020;31(1):74-85  The effects of sports-for-all club members self-esteem and self-determination on consumption propensity, product identification & purchase behavior Korean Journal of Sport Science. 2020;31(4):745-758 The effect of virtual sales agent (VSA) gender – product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention Computers in Human Behavior. 2016;60:62-72 An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence Asia Pacific Journal of Marketing and Logistics. 2020;33(1):231-249 The Influence of Product Quality, Product Price, Trust and Digital Marketing on Online Fashion Product Purchase Decisions Academia Open. 2022;7: Club Sport or Sport Club? Two Members’ Opinions Recreational Sports Journal. 1988;12(2):3-60 In whom do we trust? The level and radius of social trust among sport club members International Review for the Sociology of Sport. 2018;55(4):416-436 Congruence Relationships between Self Images and Product Brands Journal of Marketing Research. 1969;6(1):80-84 Determinants of pro-environmental behavior among voluntary sport club members German Journal of Exercise and Sport Research. 2021;51(1):29-38 Intentions of Environmentally Friendly Behavior Among Sports Club Members: An Empirical Test of the Theory of Planned Behavior Across Genders and Sports Frontiers in Sports and Active Living. 2021;3: |
