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The effect of international sporting event marketing mix (7Ps) on foreign spectators’ destination image, satisfaction and revisit intention: An empirical evidence from 2019 Gwangju FINA World Championships |
Doo-Sik Min |
Korean J Sport Sci. 2020;31(4):707-727. Published online December 31, 2020 DOI: https://doi.org/10.24985/kjss.2020.31.4.707 |
The effect of international sporting event marketing mix (7Ps) on foreign spectators’ destination image, satisfaction and revisit intention: An empirical evidence from 2019 Gwangju FINA World Championships The Relationships between Sport Spectators’ Experience, Destination Image, Event Image, and Behavioral Intention: The Case of the 18th FINA World Aquatics Championships Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism Major sports events, destination image and intention to revisit from the foreign tourist's perspective PENGARUH EVENT IMAGE, DESTINATION IMAGE, PAST EXPERIENCE DAN PARTICIPANT SATISFACTION TERHADAP REVISIT INTENTION PADA MARATHON EVENT DI INDONESIA Marketing Mix-7Ps: The Effect on Customer Satisfaction IMPACT OF DESTINATION IMAGE ON REVISIT INTENTION MEDIATION ROLE BY OVERALL SATISFACTION PERSPECTIVE FROM SHOPPING DESTINATION IN BANDUNG, INDONESIA A Longitudinal Study of Destination Image, Tourist Satisfaction, and Revisit Intention Destination service quality, affective image and revisit intention: The moderating role of past experience Identifying service product features associated with visitor satisfaction and revisit intention: A focus on sports events |