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| Market Segmentation Strategy According to Consumer Demographics and Psychology for Sports Collaboration Products |
| Jae-Moon Lee, Yong-Gun Lee, Hyung-Chul Joo |
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Korean J Sport Sci. 2021;32(4):573-585. Published online December 31, 2021 DOI: https://doi.org/10.24985/kjss.2021.32.4.573 |
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Market Segmentation Strategy According to Consumer Demographics and Psychology for Sports Collaboration Products Korean Journal of Sport Science. 2021;32(4):573-585  International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits Promotion and Marketing Communications. 2020; Identity, demographics, and consumer behaviors International Marketing Review. 2011;28(3):244-266 International Market Segmentation Based on Consumer Behavior International Consumer Behavior in the 21st Century. 2012;109-120 Consumers' Beliefs, Demographics, and Development of Market Segmentation Strategy Psychological Reports. 1977;40(3):867-874 TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION Journal of Consumer Marketing. 1984;1(1):64-73 Consumer segmentation in the grey market relative to rehabilitation products Management Decision. 2002;40(4):393-410 Green consumer market segmentation: empirical findings from Portugal International Journal of Consumer Studies. 2010;34(4):429-436 Age, Preferences and Market Segmentation The Springer Series on Demographic Methods and Population Analysis. 2011;133-150 Market Segmentation and Income Distribution The Springer Series on Demographic Methods and Population Analysis. 2011;111-132 |
