CrossRef Text and Data Mining
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Market Segmentation Strategy According to Consumer Demographics and Psychology for Sports Collaboration Products
Jae-Moon Lee, Yong-Gun Lee, Hyung-Chul Joo
Korean J Sport Sci. 2021;32(4):573-585.   Published online December 31, 2021
DOI: https://doi.org/10.24985/kjss.2021.32.4.573

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Market Segmentation Strategy According to Consumer Demographics and Psychology for Sports Collaboration Products
Korean Journal of Sport Science. 2021;32(4):573-585   Crossref logo
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Consumer segmentation in the grey market relative to rehabilitation products
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Green consumer market segmentation: empirical findings from Portugal
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