PublisherDOIYearVolumeIssuePageTitleAuthor(s)Link
Korean Journal of Sport Science10.24985/kjss.2021.32.4.5732021324573-585Market Segmentation Strategy According to Consumer Demographics and Psychology for Sports Collaboration ProductsJae-Moon Lee, Yong-Gun Lee, Hyung-Chul Joohttp://kjss.sports.re.kr/upload/pdf/kjss-2021-32-4-573.pdf, http://kjss.sports.re.kr/journal/view.php?doi=10.24985/kjss.2021.32.4.573, http://kjss.sports.re.kr/upload/pdf/kjss-2021-32-4-573.pdf
Promotion and Marketing Communications10.5772/intechopen.899882020International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online HabitsRouxelle de Villiers, Pornchanoke Tipgomut, Drew Franklinhttp://www.intechopen.com/download/pdf/70488
International Marketing Review10.1108/026513311111328482011283244-266Identity, demographics, and consumer behaviorsMark Cleveland, Nicolas Papadopoulos, Michel Larochehttps://www.emerald.com/insight/content/doi/10.1108/02651331111132848/full/xml, https://www.emerald.com/insight/content/doi/10.1108/02651331111132848/full/html
International Consumer Behavior in the 21st Century10.1007/978-1-4614-5125-9_112012109-120International Market Segmentation Based on Consumer BehaviorA. Coskun Samlihttps://link.springer.com/content/pdf/10.1007/978-1-4614-5125-9_11
Psychological Reports10.2466/pr0.1977.40.3.8671977403867-874Consumers' Beliefs, Demographics, and Development of Market Segmentation StrategyWilliam O. Bearden, Richard M. Durandhttp://journals.sagepub.com/doi/pdf/10.2466/pr0.1977.40.3.867, http://journals.sagepub.com/doi/pdf/10.2466/pr0.1977.40.3.867
Journal of Consumer Marketing10.1108/eb00808719841164-73TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATIONKevin J. Clancy, Mary Lou Robertshttps://www.emerald.com/insight/content/doi/10.1108/eb008087/full/xml, https://www.emerald.com/insight/content/doi/10.1108/eb008087/full/html
Management Decision10.1108/002517402104263852002404393-410Consumer segmentation in the grey market relative to rehabilitation productsGeoff Lancaster, Ian Williamshttp://www.emeraldinsight.com/doi/full-xml/10.1108/00251740210426385, https://www.emerald.com/insight/content/doi/10.1108/00251740210426385/full/xml, https://www.emerald.com/insight/content/doi/10.1108/00251740210426385/full/html
International Journal of Consumer Studies10.1111/j.1470-6431.2010.00869.x2010344429-436Green consumer market segmentation: empirical findings from PortugalArminda M. Finisterra do Paço, Mário Lino Barata Raposohttps://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1111%2Fj.1470-6431.2010.00869.x, http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1470-6431.2010.00869.x/fullpdf
The Springer Series on Demographic Methods and Population Analysis10.1007/978-94-007-1855-5_92011133-150Age, Preferences and Market SegmentationJo M. Martins, Farhat Yusuf, David A. Swansonhttps://link.springer.com/content/pdf/10.1007/978-94-007-1855-5_9
The Springer Series on Demographic Methods and Population Analysis10.1007/978-94-007-1855-5_82011111-132Market Segmentation and Income DistributionJo M. Martins, Farhat Yusuf, David A. Swansonhttps://link.springer.com/content/pdf/10.1007/978-94-007-1855-5_8