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| Structural Relationship among Brand Evaluation, Brand Identification, Brand Relationship, and Brand Loyalty towards Professional Baseball Title Sponsors |
| Kwang-Soo Lee, Jung-Hee Jung |
| Korean J Sport Sci. 2014;25(4):726-740. Published online December 31, 2014 |
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Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty Global Business Review. 2016;17(6):1357-1372  Fan Identification, Brand Community Identification, and Oppositional Brand Loyalty towards Sponsors of a Rival Sports Team: The Mediating Role of Schadenfreude Journal of Business and Behavioural Entrepreneurship. 2019;3(2):25-40 On the relationship between consumer-brand identification, brand community, and brand loyalty Journal of Retailing and Consumer Services. 2018;43:101-110 THE ROLE OF BRAND RELIABILITY AND BRAND INTENTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND BRAND LOYALTY Riset. 2022;4(1):001-014 Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust Journal of Brand Management. 2022;29(4):363-382 Construing loyalty through brand experience: The mediating role of brand relationship quality Journal of Brand Management. 2014;21(5):446-458 The Mediating Role of Brand Love in the Relationship Between Consumer-Based Brand Equity and Brand Loyalty: a Research on Starbucks Journal of Tourism and Services. 2021;12(22):150-167 Relationship Between Millennials and Brand Loyalty: Mediating Brand Loyalty Factors Journal of Business Theory and Practice. 2017;5(3):223 Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand Frontiers in Psychology. 2020;11: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand Frontiers in Psychology. 2020;11: |
