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Structural Relationship among Brand Evaluation, Brand Identification, Brand Relationship, and Brand Loyalty towards Professional Baseball Title Sponsors |
Kwang-Soo Lee, Jung-Hee Jung |
Korean J Sport Sci. 2014;25(4):726-740. Published online December 31, 2014 |
Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty Fan Identification, Brand Community Identification, and Oppositional Brand Loyalty towards Sponsors of a Rival Sports Team: The Mediating Role of Schadenfreude On the relationship between consumer-brand identification, brand community, and brand loyalty THE ROLE OF BRAND RELIABILITY AND BRAND INTENTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND BRAND LOYALTY Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust Construing loyalty through brand experience: The mediating role of brand relationship quality The Mediating Role of Brand Love in the Relationship Between Consumer-Based Brand Equity and Brand Loyalty: a Research on Starbucks Relationship Between Millennials and Brand Loyalty: Mediating Brand Loyalty Factors Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand |