PublisherDOIYearVolumeIssuePageTitleAuthor(s)Link
Korean Journal of Sport Science10.24985/kjss.2022.33.1.1112022331111-124Development of the Brand Authenticity Scale for Professional Sport TeamsSeunghwan Leehttp://kjss.sports.re.kr/upload/pdf/kjss-2022-33-1-111.pdf, http://kjss.sports.re.kr/journal/view.php?doi=10.24985/kjss.2022.33.1.111, http://kjss.sports.re.kr/upload/pdf/kjss-2022-33-1-111.pdf
Brand Platform in the Professional Sport Industry10.1007/978-3-319-90353-8_3201853-84Building a Brand Platform Ecosystem for the Future Development of the Professional Sports IndustryJingxuan Zheng, Daniel S. Masonhttp://link.springer.com/content/pdf/10.1007/978-3-319-90353-8_3
Journal of Brand Management10.1057/bm.2014.362014217-8650-663Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubsMichael Schade, Rico Piehler, Christoph Burmannhttp://link.springer.com/content/pdf/10.1057/bm.2014.36.pdf, http://link.springer.com/article/10.1057/bm.2014.36/fulltext.html, http://link.springer.com/content/pdf/10.1057/bm.2014.36, http://link.springer.com/content/pdf/10.1057/bm.2014.36.pdf
Sport, Business and Management: An International Journal10.1108/sbm-03-2018-0021201995443-459The brand personality of professional football teamsDimitra Papadimitriou, Kyriaki Kaplanidou, Kostas Alexandris, Nikos Theodorakishttps://www.emerald.com/insight/content/doi/10.1108/SBM-03-2018-0021/full/xml, https://www.emerald.com/insight/content/doi/10.1108/SBM-03-2018-0021/full/html
Brand Platform in the Professional Sport Industry10.1007/978-3-319-90353-8_2201819-52The Evolution of Professional Sport as a Multisided MarketJingxuan Zheng, Daniel S. Masonhttp://link.springer.com/content/pdf/10.1007/978-3-319-90353-8_2
10.1007/978-3-319-90353-82018Brand Platform in the Professional Sport IndustryJingxuan Zheng, Daniel S. Masonhttp://link.springer.com/content/pdf/10.1007/978-3-319-90353-8.pdf, http://link.springer.com/content/pdf/10.1007/978-3-319-90353-8
International Journal of Sports Marketing and Sponsorship10.1108/ijsms-05-2017-0922017182180-195The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teamsMarilyn Giroux, Frank Pons, Lionel Maltesehttps://www.emerald.com/insight/content/doi/10.1108/IJSMS-05-2017-092/full/xml, https://www.emerald.com/insight/content/doi/10.1108/IJSMS-05-2017-092/full/html
Brand Platform in the Professional Sport Industry10.1007/978-3-319-90353-8_120181-18Sport, Information, and the Attention EconomyJingxuan Zheng, Daniel S. Masonhttp://link.springer.com/content/pdf/10.1007/978-3-319-90353-8_1
Journal of Brand Management10.1057/s41262-019-00156-82019273237-265Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball dataYan Feng, Yeujun Yoonhttp://link.springer.com/content/pdf/10.1057/s41262-019-00156-8.pdf, http://link.springer.com/article/10.1057/s41262-019-00156-8/fulltext.html, http://link.springer.com/content/pdf/10.1057/s41262-019-00156-8.pdf
Development and Learning in Organizations: An International Journal10.1108/14777280510590040200519318-20Learning and knowing in teamsKen Dovey, Jai Singhotahttp://www.emeraldinsight.com/doi/full-xml/10.1108/14777280510590040, https://www.emerald.com/insight/content/doi/10.1108/14777280510590040/full/xml, https://www.emerald.com/insight/content/doi/10.1108/14777280510590040/full/html