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| Strategic Communications: An Investigation on Message Framing, Ideology, and Spectator Motivation for Professional Sport Consumers |
| Dongyoo Han |
| Korean J Sport Sci. 2014;25(4):741-758. Published online December 31, 2014 |
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From sports spectator to sports consumer Pay Up and Play the Game. 1988;73-74  Message framing of products causes a preference shift in consumers' choices Journal of Consumer Behaviour. 2010;9(4):303-315 Culture, ideology, and strategic framing Comparative Perspectives on Social Movements. 1996;261-274 Sport Spectator Consumption and Sustainable Management of Sport Event Tourism; Fan Motivation in High Performance Sport and Non-Elite Sport. A Case Study of Horseback Riding and Running: A Comparative Analysis Sustainability. 2019;11(7):2178 Approach/avoidance motivation, message framing, and health behavior: understanding the congruency effect Motivation and Emotion. 2006;30(2):164-168 Emotion, Motivation, and the Persuasive Effects of Message Framing Journal of Communication. 2012;62(4):682-700 Interaction between message framing and consumers’ prior subjective knowledge regarding food safety issues Food Policy. 2014;44:95-102 Service Recovery Satisfaction and Commitment in the Context of Spectator Sport Industry: Study on Croatian Football Consumers Central European Business Review. 2022; Regulatory focus and message framing: A test of three accounts Motivation and Emotion. 2009;33(4):435-443 Moving from research on message framing to principles of message matching: The use of gain- and loss-framed messages to promote healthy behavior Advances in Motivation Science. 2020;43-73 |
