CrossRef Text and Data Mining
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How a Sensational Event Influences Sponsorship Effects: Applying Neuromarketing
Sanghak Lee, Yong Jin Hyun, Byungho Park, Kitae Kim, Ye Yun Kwun
Korean J Sport Sci. 2022;33(3):451-463.   Published online September 30, 2022
DOI: https://doi.org/10.24985/kjss.2022.33.3.451

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How a Sensational Event Influences Sponsorship Effects: Applying Neuromarketing
Korean Journal of Sport Science. 2022;33(3):451-463   Crossref logo
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Effects of Strategic Exiting from Sponsorship after Negative Event Publicity
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Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design
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Event Sponsorship
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A Study of Advertising Content in Digital Communications: the Experience of Applying Neuromarketing and Traditional Techniques
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Does ambushing pay off?
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