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| Sport Brand Authenticity: Scale Development and Validation |
| Jekyung Lee, Joonho Kang |
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Korean J Sport Sci. 2022;33(4):659-673. Published online December 31, 2022 DOI: https://doi.org/10.24985/kjss.2022.33.4.659 |
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Sport Brand Authenticity: Scale Development and Validation Korean Journal of Sport Science. 2022;33(4):659-673  Development of the Brand Authenticity Scale for Professional Sport Teams Korean Journal of Sport Science. 2022;33(1):111-124 The brand leadership: Scale development and validation Journal of Brand Management. 2013;21(1):63-80 Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs Journal of Brand Management. 2014;21(7-8):650-663 Employee brand equity: Scale development and validation Journal of Brand Management. 2011;19(4):268-288 Erratum: Employee brand equity: Scale development and validation Journal of Brand Management. 2013;20(4):350-354 Conceptualising luxury brand attachment: scale development and validation Journal of Brand Management. 2019;26(6):675-690 Scale development and validation for measuring corporate brand associations Journal of Brand Management. 2013;21(1):43-62 Conceptualising attitudes towards brand genuinuity: scale development and validation Journal of Brand Management. 2022;29(4):327-340 Development and validation of a scale to measure perceived authenticity in writing Assessing Writing. 2014;21:18-36 |
