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| The Relationship among Professional Baseball Teams’ Integrated Marketing Communication (IMC) Attributes, Fans’ Perceived Value and Voluntary Behavior related to a Parent Company |
| Jooyoung Kim, Susan Kim |
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Korean J Sport Sci. 2023;34(1):113-130. Published online March 31, 2023 DOI: https://doi.org/10.24985/kjss.2023.34.1.113 |
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The Relationship among Professional Baseball Teams’ Integrated Marketing Communication (IMC) Attributes, Fans’ Perceived Value and Voluntary Behavior related to a Parent Company Korean Journal of Sport Science. 2023;34(1):113-130  Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016;335-336 The structural relationship among professional baseball team’s corporate social responsibility, team image and equity of professional baseball team’s mother company Korean Journal of Sport Science. 2019;30(1):75-89 Digital dashboards: A tool for managing the effectiveness of digital marketing and integrated marketing communication (IMC) How to Measure Digital Marketing. 2014;218-237 Integrated Marketing Communication (IMC) Perspfektif Etika Bisnis Islam Khazanah Sosial. 2020;2(2):57-62 Chapter 7.1: IMC: Integrated Marketing Communication Marketing Management in Turkey. 2018;275-297 The Structural Relationships among the ESG Activities of Professional Sports Teams and the Team Recognition, Team Preference, Self-determination, and Voluntary Action Intention of Sports Fans Korean Journal of Sport Science. 2022;33(4):636-647 Integrated marketing communication on health-related consumer behavior Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy. 2023;59-70 The Secret of Successful Integrated Communication: Integrated Teams and ROI Integrated Brand Marketing and Measuring Returns. 2010;131-143 STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) DALAM MENDAPATKAN RESELLER DARI AGROWING.CO.ID Jurnal Visi Komunikasi. 2020;19(02):252 |
