CrossRef Text and Data Mining
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The Effects of Sport Event-Corporate Congruence Type and Advertisement Exposure Frequencies on Advertisement Attitudes and Advertisement Effectiveness
Sanghyun Park, Bumgyu Im
Korean J Sport Sci. 2015;26(1):85-103.   Published online March 31, 2015

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Effects of Type of Comparative Advertisement on Responses to the Advertisement and the Advertised Product
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