Ahn, K. H., Lee, J. E., & Jeon, J. O. (2009). The effects of luxury brand-self identification on brand attachment and brand commitment: The moderating role of regulatory focus. Asia Marketing Journal, 10(4), 1-33.
Ashforth, B. E., Mael, F. (1989). Social identity theory and the organization.
The Academy of Management Review, 14(1), 20-39.
Ashforth, B. K., Saks, A. M. (1996). Socialization tactics: Longitudinal effects on newcomer adjustment.
Academy of Management Journal, 39(1), 149-178.
Assael, H. (1984). Consumer behavior and marketing action. Kent publication.
Baek, H., Shim, S. S. (2011). Analysis of causal model on the leisure experience, leisure function, flow experience and sport continuance intention of leisure sports participants. The Korean Journal of Physical Education, 50(6), 337-352.
Bagozzi, R. P., Dholakia, U. M. (2002). Intentional social action in virtual communities.
Journal of Interactive Marketing, 16(2), 2-21.
Becker, H. S. (1960). Notes on the concept of commitment.
American Journal of Sociology, 66(1), 32-42.
Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: Inter-relationship.
Tourism Management, 22(6), 607-616.
Brief, A. P., Weiss, H. M. (2002). Organizational behavior: Affect in the workplace.
Annual review of Psychology, 53(1), 279-307.
Chin, J. H. (2006). Relationship among services quality in the yoga center, customer satisfaction, customers intention to revisit, and word of mouth intention. The Korean Journal of Physical Education, 45(3), 355-364.
Choi, C. Y., Kim, H. R. (2020). The effects of Taekwon Gymnastic program on the body composition, abdominal and thigh fat in the severely obese middle-school girls.
Korean Journal of Sports Science, 29(3), 1009-1020.
Choi, I. S. (2014). An analysis of relationships between flow experience and continuos participation: Focused on mountain bikers. Journal of Tourism Studies, 26(3), 79-96.
Choi, I. S., Lee, H. (2014). What makes recreationist to continue to participate an adventure recreation?: Focused on the relationship between flow and addiction. Journal of Tourism Sciences, 38(6), 143-166.
Choi, J. D. (2008). Relationship among the quality of service, customer satisfaction, revisit intention and word-of-mouth intention in scuba diving facilities. Korean Journal of Sport Management, 13(4), 31-42.
Choi, Y. L., Kim, I. G. (2022). The relationship among achievement goal orientation, participation continuance intention and recommendation intention of Taekwon Gymnastics participant.
Sports Science, 40(1), 207-215.
Choi, Y. S., Shin, S. H., & Shin, S. A. (2018). The structural relationships between sports participation motivation, flow experience, participation satisfaction and behavioral intention of new silver generation.
Korean Journal of Sport Management, 23(2), 16-30.
Cronin jr, J. J., Taylor, S. A. (1992). Measuring service quality: A reexamination and extension.
Journal of Marketing, 56(3), 55-68.
Crosby, L. A., Stephens, N. (1987). Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry.
Journal of Marketing Research, 24(4), 404-411.
Csikszentmihalyi, M. (1977). Beyond boredom and anxiety (second printing). San Francisco, CA: Jossey-Bass.
Csikzentmihalyi, M. (2004). Flow (I.
Choi S.
Hanwoolim. (Original work published 1990).
Dunham, R. B., Grube, J. A., & Castaneda, M. B. (1994). Organizational commitment: The utility of an integrative definition.
Journal of Applied Psychology, 79(3), 370-380.
Fisher, R. J., Wakefield, K. (1998). Factors leading to group identification: A field study of winners and losers.
Psychology & Marketing, 15(1), 23-40.
Fornell, C., Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics.
Journal of Marketing Research, 18(3), 328-388.
Ghani, J. A., Supnick, R., & Rooney, P. (1991). The experience of flow in computer-mediated and in face-to-face groups. Proceedings of the International Conference on Information Systems (pp. 229-237).
Han, H. J. (2018. 6. 15). 文 Government announces Taekwondo state affairs task... 1.7 billion won by 2022. Mookas. Retrieved from
https://mookas.com/news/16336
Hausman, A. V., Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions.
Journal of Business Research, 62(1), 5-13.
Heo, J. H. (2013). A study of motivation of using the on-line travel community, flow experience and constant intention to use: Focusing on ‘Taesarang’, the on-line community to specialize in travel. International Journal of Tourism Management and Sciences, 28(2), 161-181.
Heo, M. S., Cheon, M. J. (2007). An empirical study on the relationship of antecedents of flow, organizational commitment, knowledge sharing and job satisfaction. Journal of Information Systems, 16(4), 1-31.
Hoffman, D. L., Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations.
Journal of Marketing, 60(3), 50-68.
Hong, S. T., Lee, S. K. (2018). Effect of the brand equity of Taekwondo stage performances on brand attitudes, immersion in watching and recommendation intentions.
Journal of Acting Studies, 11(1), 121-136.
Howard, J. A. (1973). Marketing management: Operating, strategic, & administrative. (3rd ed.). Homewood, IL: R. D. Irwin.
Hwang, E. Y., Min, H. J. (2011). The Effect of the Physical Self-concept of the Elderly Participating in Taekwon gymnastic on their Life Satisfaction. The Korea Journal of Sports Science, 20(3), 441-453.
Hwang, S. K. (2014). The effects of ethical leadership on organizational identification and organizational commitment.
Journal of the Korea Safety Management & Science, 16(4), 285-294.
Jeon, B. E., Lee, S. Y., & Kim, J. Y. (2014). The relationship among participation motivation, life satisfaction, and continuous participation intention of triathlon enthusiasts. The Korean Journal of Physical Education, 53(1), 309-320.
Jeon, M. K. 2013; The Structural Relationship among Relationship Marketing of Lifelong Educational Institution, Adult Learners' Relationship and Participation Unpublished master's thesis. Kyungpook National University.
Jeong, H. N. 2021; The effects of recreation specialization on flow experience and leisure satisfaction : Evidence from korean recreational golfers Unpublished master’s thesis. Korea University, Seoul.
Jeong, Y. G. (2006). Psychological needs scale in sports and exercise: Validation of validity and reliability. Proceeding of the Korean Society for Social and Physical Education (pp. 147-158).
Ji, K. O., Ha, Y. J. (2015). The organization identification of an organization self-supporting project participants impact on organizational citizenship behavior.
Social Science Research, 26(4), 439-457.
Jung, Y. G. 1997; The influence of sport participation motivation, arousal seeking and affects on the behavior of sport commitment Unpublished doctoral dissertation. Pusan National University, Busan.
Kang, S. O. (2020). A study on differences in participation motivation, sports commitment, and continuous participation intention of skier and snowboarder participants. Journal of Converging Sport and Exercise Sciences, 18(2), 57-70.
Kelley, H. H. (1983). Love and commitment. Kelley, H. H., Berscheid, E., Christensen, A., Harvey, J. H., Huston, T. L., Levinger, G., ... & Peterson, D. R. Close relationships (pp. 265-314). New York, NY: Freeman.
Kim, B. J., Lee, J. M. (2019). Examining the mediating effect of organization identification on participation motivation and sport commitment in sport clubs.
Journal of Sport and Leisure Studies, 77: 275-287.
Kim, C. M. 2012; An analysis of relationship of basic psychological needs, participation motivation and intention of continuance participation of screen golf players Unpublished doctoral dissertation. Kyungsung University, Busan.
Kim, J. S., Jun, J. W. (2022). Effects of consumption value of the musical performance audience on their watching flow, revisit intention, and word-of-mouth intention.
Journal of the Korea Academia-Indust, 23(1), 302-315.
Kim, S. H., Lee, W. Y., & Kwon, J. T. (2007). The effect of the community identification on flow and e-loyalty. Journal of Industrial Economics and Business, 20(2), 787-817.
Kim, Y. J., Kim, Y. B., & Kim, T. H. (2021). The effects of sports console game users’ team identification and involvement on game flow and continuous use intention.
The Korean Journal of Physical Education, 60(2), 85-98.
Kim, Y. M. (2012). The relationship between cheering satisfaction of professional baseball spectator, attitude toward watching, watching satisfaction, re-watching intention and word of mouth intention. Korean Journal of Sport Management, 17(2), 35-49.
Kim, Y. M., Lee, J. W., & Kim, E. J. (2006). The influence of star player’s attribute on team identification, commitment, and team loyalty. Korean Journal of Sport Science, 17(1), 83-94.
Ko, B. S., Lee, S. J. (2012). The effect of servicescape on the customer satisfaction, revisit intention and recommendation intention in a coffee shop’s: Focused on Daegu area.
Food Service Industry Journal, 8(2), 63-91.
Ko, M. S., Lee, Y. G., & Moo, Y. (2011). An Experience of Elementary Students' in the New Sport Physical Education Classes. Journal of Korean Society for the Study of Physical Education, 16(1), 101-103.
Kotler, P., Jatusripitak, S., & Maesincee, S. (1997). The marketing of nations: A strategic approach to building national wealth. New York, NY: Free Press.
Kwon, J. Y., Nam, S. B., Park, S. K., & Kang, H. Y. (2017). The effects of surfing participants’ participation motivation on flow experience and continuous participation intention.
Journal of Fishries and Marine Sciences Education, 29(2), 492-502.
Kwon, S. H. (2011). Flow or commitment? A conceptual ambiguity in sport psychology. Korean Society of Sport Psychology, 22(4), 157-168.
Lee, A. Y. (2018). The effects of Taekwon-Gymnastics leader’s non-verbal communication on elementary school students lesson satisfaction: Based on leadership capacity parameters.
The World Society of Taekwondo Culture, 9(1), 15-30.
Lee, H. S., Kwak, N. Y., & Lee, C. C. (2015). Exploring determinants affecting mobile application use and recommendation.
The Journal of the Korea Contents Association, 15(8), 481-494.
Lee, M. Y., Jeon, I. K. (2014). A study on the formation of Taekwon aerobics instructor’s specialty.
Taekwondo Journal of Kukkiwon, 5(3), 31-61.
Lee, S. H. (2017). Moderating effect of exercise flow on the relationship between driving range users’ fun factors and their exercise adherence.
Korean Journal of Sports Science, 26(4), 279-291.
Lee, S. H., Choo, J. H. (2012). The influence of subjective exercise experience in sports continuation and recommendation for others at college golf class.
Journal of Sport and Leisure Studies, 47(1), 617-626.
Lee, S. J., Kim, D. H. (2019). A study of future direction of Taekwondo industry. The Korean Journal of Sport, 17(2), 367-374.
Lee, W. K., Kwon, J. I. (2005). A cross genre study of the relationship among flow, its antecedents, and the reuse intention in online games. Journal of the Korean Operations Research and Management Science Society, 30(4), 131-150.
Lee, Y. J., Jeon, M. J. (2012). Relationship between the degree of participation in leisure activity, organizational identification and organizational commitment: With emphasis on bicycle riding club members.
The Journal of the Korea Contents Association, 12(12), 427-438.
Mael, F. A., Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification.
Journal of Organizational Behavior, 13(2), 103-123.
Mael, F. A., Ashforth, B. E. (1995). Loyal from day one: Biodata, organizational identification, and turnover among newcomers.
Personnel Psychology, 48(2), 309-333.
Min, D. S., Lee, W. Y. (2022). Examining behavioral intention of road cycling participants: A flow theory perspective.
Korean Journal of Convergence Science, 11(3), 15-31.
Moon, B. M., Kim, Y. S., & Kim, J. K. (2011). The study of screen golf's fun factors on exercise immersion experience and exercise continuation behavior. Korean Journal of Leisure, Recreation & Park, 35(4), 31-39.
Nam, J. W., Choo, N. Y. (2018). The research trend of Taekwon dancing. Journal of the Korean Oil Chemists’ Society, 35(2), 399-411.
Novak, T. P., Hoffman, D. L., & Yung, Y. F. (2000). Measuring the customer experience in online environments: A structural modeling approach.
Marketing Science, 19(1), 22-42.
Oh, D. J., Kim, H. J. (2008). Effects of music rope-jumping exercise on physical fitness and blood lipid profiles in overweight and obesity middle school girls. Journal of Korean Association of Physical Education and Sport for Girls and Women, 22(2), 191-201.
Oh, S. J. (2015). The relationship between escapism, flow, perceived value and continuance intention: Focused on scubadivers. Journal of Service Research, 13(1), 91-108.
Oh, S. Y., Yoon, O. N. (2018). Effects of a Taekwon aerobics program on blood lipid and leptin & ghrelin in obesity middle school girls.
The Korean Journal of Growth and Development, 26(2), 181-188.
Omodei, M. M., Wearing, A. J. (1990). Need satisfaction and involvement in personal projects: Toward an integrative model of subjective well-being.
Journal of Personality and Social Psychology, 59(4), 762-769.
O’Reilly, C. A., Chatman, J. (1986). Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior.
Journal of Applied Psychology, 71(3), 492-499.
Park, C. K. (2005). Relationship between the overall services quality in the golf range, customer satisfaction, customers intention to revisit, and word of mouth intention. The Korean Journal of Physical Education, 44(6), 865-872.
Park, H. J. (2014). The effects of flow experience on leisure identity and leisure continuation in winter sports participants. Korean Journal of Leisure, Recreation & Park, 38(2), 63-73.
Park, J. H. (2009). The effect of organizational identification on hotel employee’ organizational commitment and organizational citizenship behavior. Journal of Culture and Tourism Research, 11(1), 75-87.
Park, M. S., Lee, Y. J. (2014). The relationship among sensation seeking, lecture satisfaction, intention to continuance and recommendation intention of the college culture ski participants. Korean Society for the Study of Physical Education, 19(2), 117-129.
Park, S. I. (2017). The relationship between role expectation and sports flow, exercise adherence intention among physical education calss participant’s.
Journal of the Korean Society for Wellness, 12(3), 387-397.
Seo, J. H., Kim, Y. Y. (2003). The role of team commitment in the development of organizational commitment. Korean Journal of Management, 11(1), 1-33.
Shin, H. S. (2017). The effect of leadership on organizational identification and organizational commitment.
Culinary Science & Hospitality Research, 23(3), 186-195.
Shin, S. H., Jun, C. S., Kim, D. H., & Son, M. J. (2009). The relationships among satisfaction of cheering activity, team loyalty, intention of game revisit and word-of-mouth by professional baseball spectators. The Korean Journal of Physical Education, 48(4), 267-276.
Shon, J. H. (2019). The effects of learning attitude and continued exercise in new sports flow experience.
Korean Journal of Sports Science, 28(6), 709-720.
Son, S. B., Hong, S. P. (2008). The relationships among sport team brand image, team brand identification and team loyalty of professional sports. The Korean Journal of Physical Education, 47(5), 221-231.
Song, H. M., Lee, S. S., & Jung, B. K. (2013). The Effects of Motivation to Participate School Sports Clubs in Middle and High School Students Based on Flow Experience and Exercise Adherence. The Korean Journal of Sports Science, 22(6), 1053-1067.
Song, N. J. (2020). Analysis of the reality and exploring improvement to promote Taekwon Gymnastics competition.
Journal of Martial Arts, 14(1), 65-83.
Song, S. Y., Lee, S. K., & Lee, S. H. (2020). Taekwondo choreography with music. Seoul: Park Young-Sa.
Van Maanen, J., Schein, E. H. (1979). Toward a theory of organizational socialization. In Staw, B. M. (Ed.), Research in organizational behavior 1 (pp. 209-264). Greenwich, CT: JAI Press.
Wan-Huggins, V. N., Riordan, C. M., & Griffeth, R. W. (1998). The development and longitudinal test of a model of organizational identification.
Journal of Applied Social Psychology, 28(8), 724-749.
Welk, G. J., Corbin, C. B., Corbin, W. R., & Lindsey, R. (2003). Concepts of fitness and wellness: A comprehensive lifestyle approach. Boston, MA: McGraw-Hill.
Woo, J. P. (2012). Concept and understanding of structural equation model. Seoul: Hannarae.
Yeo, I. H. 2004; The effect of perceived service physical surroundings servicescapes on customer behavior in golfing equipment store Unpublished master’s thesis. Sungkyunkwan University, Gyeonggi.
Yoo, C. H. 2010; Mediating effects of organizational identification of between ice hockey club on leisure motivation and motor flow Unpublished master’s thesis. Soongsil University, Seoul.
Yoo, S. J., Choi, E. B., & Kim, H. J. (2006). An empirical study on the flow experience affected by characteristics of mobile Internet. Information Systems Review, 8(1), 125-139.
Yoon, S. C., Lee, J. H., Sohn, Y. W., & Ha, Y. J. (2013). The effect of calling on organizational commitment and turnover intention: The mediated effect of psychological capital and organizational identification and the moderating effect of transformational leadership and perceived supervisor support.
Journal of Human Resource Management Research, 20(4), 61-86.
Yoon, S. W., Seo, M. O., & Yoon, D. I. (2015). The effects of perceived consumption value on brand identification, emotional commitment and behavioral commitment.
Journal of the Korea Academia-Industrial Cooperation Society, 16(9), 5989-5997.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality.
Journal of Marketing, 60(2), 31-46.