Purpose The purpose of this study was to empirically analyze the relationship between a sports-for-all club members self-esteem and self-determination, conspicuous consumption, ethical consumption, product identification, positive word of mouth & repurchase intention through structural equation model analysis. Methods For this purpose, this study set 279 members at the nine sports-for-all club located in national capital region as the research subjects. In an effort to verify the proposed structural model, this study used SPSSWIN Ver. 23.0 and AMOS 18.0. Results First, self-esteem had a positive effect on conspicuous consumption. Second, self-determination had a positive effect on ethical consumption. Third, conspicuous consumption had a positive effect on product identification. Fourth, ethical consumption had a positive effect on product identification. Fifth, product identification had a positive effect on positive word of mouth. Sixth, product identification didn’t had a positive effect on repurchase intention. Seventh, positive word of mouth had a positive effect on repurchase intention.
Purpose The purpose of this study was to empirically analyze the relationship between a commercial sports centers employees’ empathy, job satisfaction, customer orientation, service quality & organization loyalty through structural equation model analysis. Methods For this purpose, this study set 205 employees’ at the eleven commercial sports centers located in Seoul as the research subjects. In an effort to verify the proposed structural model, this study used IBM SPSSWIN Ver. 21.0 and AMOS 18.0. Results First, cognitive empathy had a positive effect on job satisfaction. Second, emotional empathy had a positive effect on job satisfaction. Third, communication empathy had a positive effect on job satisfaction. Fourth, job satisfaction had a positive effect on customer orientation. Fifth, job satisfaction had a positive effect on service quality. Sixth, job satisfaction had a positive effect on organization loyalty. Seventh, customer orientation didn’t had a positive effect on organization loyalty. eighth, service quality had a positive effect on organization loyalty.
