Recent studies focus on Metabolic Equivalent Task (MET) to measure levels of and areas of peoples’ physically active lifestyle because MET more readily translate peoples ’subjectively perceived physicality into standardized scores. MET also allows researchers to clearly understand the relationships between peoples’ physicality and psychological variables. Thus, the purpose of this study was to understand the levels of and areas of MET among Korean middle school students and to analyze the relationships between MET scores and physical self-efficacy. A total of 278 questionnaires were analyzed using SPSS 18.0. Exploratory factor analysis, descriptive analyses, and regression analyses indicated that middle school students’ physically active lifestyle occurred in the order school, leisure, housework, and transportation areas. Female students did more physical activity in the areas of housework and transportation, compared to male students. In contrary, male students did the majority of physical activity in the areas of school and leisure. Physical self-efficacy affected students’ MET scores, especially for vigorous intensity activity. With regard to gender differences, physical self-efficacy affected male students’ MET scores in the area of leisure while female students’ MET scores were affected in the areas of school and housework. The results were discussed in light of methodological and pedagogical perspectives, and future research suggestions were provided in the discussion.
The purpose of this study was to develop a model of relationship intensification, identification formation, and loyalty achieved through mutual effect within participants of sports sponsorship. Through this, the study aims to provide guidance to businesses for establishing and developing sports sponsorships. In order to achieve the objective, two identification paths were used to understand the process of deepening consumer-sponsor relationship in professional volleyball title sponsorships. The target of this study is 'NH Nonghyup' a valleyball title sponsor in 2014-2015. A survey was conducted on 264 home crowd members of Korea Air, Samsung fire, Kepco, Woori card, OK saving bank and Hyundai capital based in metropolitan regions. Sampling method was Convenience Sampling Mode, and questionnaire has been structured to be self-administerd type. SPSSWIN Ver. 21.0 and AMOS 18.0 have been used for data processing. The results were as follows: Frist, the study showed that the connection between consumer-sponsor mutual effect positively influence "we-ness." "We-ness" in turn positively affected sponsor identification, and sponsor identification in turn positively affected attitudinal loyalty. Second, the personalization and enjoyment in consumer-event mutual effect positively affected event trust, and event trust in turn positively affected event identification, and event identification in turn positively affected behavioral loyalty. Third, attitudinal loyalty positively impacted behavioral loyalty.
This study is aimed at identifying the relationship among brand evaluation, brand identification, brand relationship, and brand loyalty towards professional baseball title sponsors in an empirical manner. The target of this study is 'Korea Yakult,' a baseball title sponsor in 2014. A survey was conducted on 377 home crowd members of Nexen, Doosan, LG and SK based in metropolitan regions. Sampling method was Convenience Sampling Mode, and questionnaire has been structured to be self-administerd type. SPSSWIN Ver. 21.0 and AMOS 18.0 have been used for data processing. The findings are as follows. First, the brand reputation had a significant impact on brand identification. Second, the brand satisfaction had no significant impact on brand identification. Third, the brand attitude had a significant impact on brand identification. Fourth, the brand identification had a significant impact on brand suitability. Fifth, the brand identification had a significant impact on brand attachment. Sixth, the brand identification had a significant impact on brand knowledge. Seventh, the brand suitability had a significant impact on brand loyalty. Eighth, the brand attachment had a significant impact on brand loyalty. Ninth, the brand knowledge had a significant impact on brand loyalty.
PURPOSE With participants in recreational sports clubs, this study clarified positive psychological capital’s mediating effect on the relationship between exercise commitment and perceived stress. METHODS A survey conducted with individuals actively engaged in recreational sports a yielded data for statistical analysis from 296 respondents. Data processing involved frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, structural equation modeling, and testing for mediating effects using the SPSS 29.0 and AMOS 29.0 programs. RESULTS First, results showed that exercise commitment did not significantly impact perceived stress. Second, exercise commitment positively influenced positive psychological capital. Third, positive psychological capital negatively impacted perceived stress. Fourth, positive psychological capital mediated completely between exercise commitment and perceived stress. CONCLUSIONS This research encourages participation in physical activities, especially among those with low physical activity levels, because it positively affects both physical and mental well-being, ultimately enhancing social benefits and overall quality of life.
Purpose The purpose of this study was to empirically analyze the relationship between a sports-for-all club members self-esteem and self-determination, conspicuous consumption, ethical consumption, product identification, positive word of mouth & repurchase intention through structural equation model analysis. Methods For this purpose, this study set 279 members at the nine sports-for-all club located in national capital region as the research subjects. In an effort to verify the proposed structural model, this study used SPSSWIN Ver. 23.0 and AMOS 18.0. Results First, self-esteem had a positive effect on conspicuous consumption. Second, self-determination had a positive effect on ethical consumption. Third, conspicuous consumption had a positive effect on product identification. Fourth, ethical consumption had a positive effect on product identification. Fifth, product identification had a positive effect on positive word of mouth. Sixth, product identification didn’t had a positive effect on repurchase intention. Seventh, positive word of mouth had a positive effect on repurchase intention.
Purpose The purpose of this study was to empirically analyze the relationship between a commercial sports centers employees’ empathy, job satisfaction, customer orientation, service quality & organization loyalty through structural equation model analysis. Methods For this purpose, this study set 205 employees’ at the eleven commercial sports centers located in Seoul as the research subjects. In an effort to verify the proposed structural model, this study used IBM SPSSWIN Ver. 21.0 and AMOS 18.0. Results First, cognitive empathy had a positive effect on job satisfaction. Second, emotional empathy had a positive effect on job satisfaction. Third, communication empathy had a positive effect on job satisfaction. Fourth, job satisfaction had a positive effect on customer orientation. Fifth, job satisfaction had a positive effect on service quality. Sixth, job satisfaction had a positive effect on organization loyalty. Seventh, customer orientation didn’t had a positive effect on organization loyalty. eighth, service quality had a positive effect on organization loyalty.
[Purpose] The purpose of this research is to empirically analyze the relationship between self-determination and relationship commitment, customer orientation, service quality, and relation continuity intention of fitness center customers through structural equation model analysis. [Methods] For this purpose, this study set 242 members at the five fitness centers located in Seoul as the research subjects. In an effort to verify the proposed structural model, this study used IBM SPSSWIN Ver. 21.0 and AMOS 18.0. [Results] As a result, first, autonomy had a positive effect on relationship commitment. Second, competence didn’t had a positive effect on relationship commitment. Third, relatedness had a positive effect on relationship commitment. Fourth, relationship commitment had a positive effect on customer orientation. Fifth, relationship commitment had a positive effect on service quality. Sixth, customer orientation had a positive effect on relation continuity intention. Seventh, service quality had a positive effect on relation continuity intention
KThis study aims to positively analyze relationship between internal communication, involvement, organizational identification, customer orientation, and relation continuity intention of workers at commercial sports center. For this end, we have conducted survey for 195 workers working at 10 commercial sports centers in the metropolitan area. Sampling method was Convenience Sampling Mode, and questionnaire has been structured to be self-administerd type. SPSSWIN Ver. 21.0 and AMOS 18.0 have been used for data processing. As a result, internal communication has positive influence on the organizational identification at first. Second, involvement has positive influence on the organizational identification as well. Third, organizational identification has positive influence on the customer orientation. Fourth, customer orientation has positive influence on the relation continuity intention. Fifth, internal communication has no positive influence on the relation continuity intention. Sixth, involvement has no positive influence on the relation continuity intention.
PURPOSE This research explores the underlying mechanism that determines how people perceive their goal progress and its relation with their motivation and self-efficacy. METHODS Three hundred and sixty Koreans who participated in an online survey were given salient individual exercise goals (11 workouts), and they reported their self-efficacy, goal progress perception, and motivation. We conducted dummy variable multiple regression analysis (2 [absolute progress-low (27%) vs. high (73%)] X 2 [categorization vs. no-categorization]) and multiple moderated mediation analysis based on Process Model 7 and 21 (Hayes, 2017). RESULTS The findings showed significant interaction between categorization and absolute progress on progress perception. In low progress condition, the categorization group perceived more progress than no categorization group and contrary effect in high progress condition. For motivation, in low progress condition, categorization group was more motivated than no categorization group, and inverse effect in high progress condition. Moreover, there was no direct effect, but only low self-efficacy group played the moderating role between perceived progress and motivation in conditional indirect effect. Lastly, the result indicated significant multiple moderated mediation effect. CONCLUSIONS This research theoretically contributes to the domains of categorization and motivation. Sport marketers can utilize categorization as a strategy by breaking down yearly memberships into monthly categories based on consumers perceptions. Future research can include subsequent motivation after a superordinate goal is completed.
PURPOSE This study investigated the associations between mental health and physical activity with all-cause mortality in persons with disability. METHODS A total of 595 participants (39.3% women) aged 45≥ years, who participated in the Korean longitudinal study of aging (KLoSA) were included in this study. The Korean version of mini-mental state examination (K-MMSE) and the center for epidemiologic studies depression scale (CES-D) were used to assess cognitive impairment and depressive symptoms, respectively. The participants were classified into active and inactive groups based on physical activity of 150 min/week. Cox’s proportional regression analyses were used to determine the hazard ratio (HR) and 95% confidence interval (CI) of mental health and physical activity relating to all-cause mortality. RESULTS During the follow-up period (11.8±4.1 years), a total of 218 (36.6%) deaths occurred from all-causes. Participants in the inactive group had significantly higher cognitive impairment (p =0.046), depressive symptoms (p =0.001), and all-cause mortality (p=0.037) than those in the active group. Compared to participants in the normal (HR=1), cognitive impairment (HR=2.229, 95% CI=1.645-3.020, p<0.001), and depressive symptoms groups (HR=1.542, 95% CI=1.136-2.091, p<0.001), those in the inactive group had significantly higher HR related to all-cause mortality. However, in the active group, cognitive function and depressive symptoms were not associated with all-cause mortality. CONCLUSIONS The current finding suggests that the promotion of physical activity may play an important role in preventing premature death from all-causes in persons with disability, especially among those with mental health problems.
