Purpose The purpose of this study was to examine the effects of temporal and spatial distance and types of advertising messages on sport consumer’s attitudes toward and advertising and purchase intentions, based on the construal level theory. Methods Toward this end, 253 usable data were conducted using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, MANOVA, and ANOVA with SPSS 24.0. Results and Conclusion The study obtained the conclusion that when using different types of messages, the consumer’s attitudes and purchase intentions are influenced by temporal distance, by spatial distance, and by the interaction between both factors.
