Purpose The purpose of this study was to verify the importance and satisfaction of service quality of visitors to screen baseball using the Importance-Performance Analysis. Methods Selected visitors who participated in screen baseball using convenience sampling of non-probability sample method from January 26 to May 27, 2017, and conducted a questionnaire survey to a total of 213 data were used in this study except 17 data which were untrustworthy responses or non-responses. SPSS 21.0 statistical program were used to exploratory factor analysis, reliability analysis, frequency analysis and IPA. Results The results were as follows. first of all,Ⅰquadrant derives 7 items including modernized facilities and equipments. Next, Ⅱ quadrant, there are 5 credibility of the program and continuous service provision. Also, in the quadrant Ⅲ, the service promised to the customer and the interest and effort of the staff in case of trouble were confirmed.. In the quadrant IV, four items were analyzed such as the interest in the members and the matching of the members' use time. In the analysis of Slack's(1994) diagonal model, twelve kinds of improvements such as costumes, appearance, internal facilities and services promised to customers were derived. In addition, there are 5 appropriately provided properties such as modern facilities and equipment, and facilities suitable for enjoying baseball. Finally, in the attributes that are provided in excess, four attributes are indicated, attention to members and matching of members' use time. Conclusion Based on the results of this study, it is meaningful to be a marketing and management practice data for operating the screen baseball.
Purpose The purpose of this study is to identify the causal relationship between competitive strategy, absorption capacity and business performance of commercial fitness center and to confirm the control effect of absorption capacity between competitive strategy and business performance. Methods 330 fitness center managers and administrators were selected for the study. Out of 330, 308 questionnaires were collected and used for data analysis. The questionnaire consisted of confirmatory factor analysis, reliability analysis, correlation analysis and structural equation model analysis. Finally, Ping 's two - step approach was used to verify the moderate effect of absorptive capacity. Results The results of the study are as follows. First, competition strategy of fitness center has a positive effect on absorptive capacity. Second, the competition strategy of fitness center has a significant effect on business performance. Third, the absorptive capacity did not effect the management performance. Fourth, the absorptive capacity was found to be moderate effect between the competition strategy and the management performance of the fitness center. Conclusion Based on the results, the fitness center managers and administrators of fitness center should set up competitive strategy internally and increase absorptive capacity to utilize external information by internalizing it.
